Cool diffuse yang: Sky Map Capital is willing to lend me personal repurchase equity

Cool diffuse habitat was founded in 2008, is a children's animation furniture platform-type E-commerce company, December 2010 won the Ding Xin capital of 60 million yuan a round of financing. Get the first financing, cool diffuse habitat mainly do two things: first, the line under the integration, the second is to transform packaging, logistics and production lines. October 2013, the cool diffuse habitat obtained the day map capital 100 million yuan B round financing, began a new round of layout. The first is the expansion of offline stores, now more than 120. Let's take a look at Cool man founder Yang's view of getting along with investors, the following is Yang dictation. In fact, and we love the most is another organization, but the last marriage is the sky map. Once in Shanghai to carry out a meeting, the sky map of a VP to see us, the same day flew to our Guangzhou company to see me. We do not know, and no one introduced. After going, the meaning is to let the day diagram take part in anyway. I was a bit rejected because I thought the investment was fixed and the valuations were over and there was no need to waste any more time. I received him purely courtesy. But then I talked to the sky map, there are really a lot of places I can not imagine. For example, look at the financial statements, the sky map gives us a lot of constructive comments. Moreover, the sky map is the first one to offer to lend me a personal repurchase stake. When I was a round, the company was very small, only 2, 30 million of sales. 60 million in, it accounted for almost 30% of the equity. When talking to the sky map, I suggested that I would like to give my team a relatively large (incentive) platform, preferably to reach 10%. If you do this, you will have a very bad personal equity structure, whether it's us or another institution coming in. Our sky map is very agreeable to your ability and character, we lend 30 million to you. I was staring at the whole thing. Very few people can completely stand on your point of view, help us to talk with a round of investors, after the talk, lend me money, and then from a round investors underestimate the value of the stake to buy back, let me use a very high price to sell to the sky map. Equal to the middle I do not owe the map of money, the structure of my equity has completely changed. The plan was completely out of my way at the time. A very good investor, instead of looking at your company from the standpoint of an investment organization, will treat you like a loved one as a most valuable partner and asset. In addition, the sky map and other investment companies, the biggest difference is very familiar with the field of consumer goods. We are a total consumer goods company, no matter how I packaging, in the face is a furniture selling company. As a consumer goods company, you have to find your own position in this fiercely competitive market. This time, if your investors understand the market, understand the operation of the brand, it is a good idea to point out your problems and pain points, is undoubtedly a blessing. This has gone beyond the concept of financial investors. I think what kind of company is best to find what type of investment partner. The difference is too far, the way of thinking is relatively large. The sky map leads usOn the positioning "of the road, from contact us to start, to cast us after the whole process has been to us for the entire brand comb, the entire market analysis, the company's positioning. And the sky map uses a kind of call teacher and partner "the way, I think is our entrepreneur is very willing to accept." The sky map keeps us going to study, such as Reese, Trout, Rice Inamori, and Huawei's corporate culture, and will continue to discuss the future strategy as a partner. We do not consciously agree with the positioning theory, identity map to the path to guide us. In fact, it did not want us to change, but then we become very active, feel that we have to cut off some unnecessary things, to focus. Finally, I think we must be very honest with the fund. Our difficulties, the various problems we face, we never say that with the fund back-to-back, must be a family living together this idea. If you have anything to say, the fund is also very straightforward. I don't feel tired with this kind of cooperation. After listening to Yang's statement, look at its investment in the map of the capital investment director Feng Weidong comments. The map is a framework system to assess investment projects, there are 7 key points, namely: environment, strategy, capital, organization, operation, performance, return. The 1th is environmental analysis. We typically cast two categories, one of great size, or huge potential, and the second is that the category is starting to diverge and the target companies have the opportunity to dominate the new category. We then analyzed the cool diffuse habitat, that children's furniture "This category is tens of billions of large-scale category." Cool diffuse habitat has a reliable differentiation, the use of a round of financing, set up a good E-commerce Foundation, the transformation of their production lines, packaging and logistics. In addition, the opening of Disney in Shanghai can also be an effective strategic opportunity. The 2nd is strategic consensus. If you want to invest, you will have a strategic agreement with the entrepreneur, which is a prerequisite for a good marriage. Cool diffuse habitat has a good trust, that is, including Disney's main animation in the authorization. A clear and workable strategic path is also important, the first step in the cool is to focus on the Disney brand. The 3rd is the capital structure. We think that the capital structure of cool diffuse is still basically reasonable, through our investment further optimization. The 4th is organization. Cool diffuse team is quite good, Yang is the actual control of people, is the core figure, the entire team is also a talented person. The 5th is operation. Cool diffuse products are also quite strong, with the highest environmental standards, the most famous anime brand. In addition, advanced brand operation methods, effective channel layout, effective management of the supply chain. The 6th is performance. Financial performance is only short-term performance, brand performance is the real long-term performance. For the cool habitat, although we still lose money when we invest, but the cash flow has begun to improve, the profit forecast is clear. Implementation to return analysis. We judge the cool habitat will enter the growth inflection point, and it is expected to achieve profitability. We also give it as much money as possible, Yang first said as long as 50 million, we say no, to cast a little more, and finally gave 100 million.