Cool faction and Le language Q3 will push "discover" handset brand

July 23 News, the author learned that cool faction and virtual operators have reached an agreement, Q3 will launch the "discovery" virtual operator brand mobile phones, and synchronous launch of the 4G version of mobile phones.

According to the disclosure of "discovery" brand first mobile phone using large screen, high synchronization launched 4G version, the current price positioning is not clear, is expected to be the first model monthly shipments in 20.3 million units.

Cool sent vice president Zhangguanghiang to the author that the cool faction at present in the operator, open channels, the proportion of the electricity quotient for 5:4:1, has achieved 185 retail channels nationwide grid, and virtual operators to push mobile phone is also one of the annual plan. In fiscal year 2014, the company plans 10 customized handsets for the virtual carrier business.

Up to now a total of 19 enterprises to obtain the virtual operator license plate, 170th in a number of virtual operators scheduled to break 100,000. Virtual operators are in fact the three major telecom operators of the business resale, but in the tariff level, personalized service more flexible. For example, Di and Le language have 2000 offline stores, covering a wide range of two or three-line cities. As the virtual operators in the initial stage of business, policy and business are not clear, the major handset manufacturers have reservations, not large-scale entry.

Cao, vice president of cool, predicts that the market capacity of virtual operators is expected to reach tens within 2 years, while cool can achieve 2 billion.