Coordination of posts in website operation

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For personal stations, you can achieve editing, promotion, art of a shoulder to pick, this is because the personal site does not achieve commercial operation. What is commercial operation? If you are a pottery artist, you have a hobby or will make a two pots, and then someone bids you get paid. Let's think about how different you are from a factory that produces ceramics. There is a difference in productivity, but that's not the point. The key is that the ceramic factory can have a fixed cash income, a fixed customer, but as a pottery artist you, income and customers are full of contingency. So there is no commercial operation. In my opinion, there is no fixed customer and stable source of income, rather than accidental customer and revenue source, is the commercial site and personal site is the primary difference.

Because you have a certain number of fixed customers, because you need a stable income, so, a commercial web site information can not be happy to update one or two, not high heart did not update, the site's theme production also needs regular maintenance; Therefore, the commercial operation of the Web site must involve a division of labor, there is a division of labor, need to cooperate and coordination.

Editing and art coordination: many of the site's management team in the recruitment of editors, all need to edit the ability to have a certain image processing, which has to reduce the cost of consideration, because two people can live alone. But according to the author's experience, at the same time have two kinds of ability people, often difficult in two things to do the ultimate. In our impression, it seems that site editors are a cushy post to copy and paste. So let them do art work, also understandable. It is precisely because of our ambiguity about the location of the Web site editors that the Chinese Internet lacks original ideas and words. So the editor needs to separate from the artwork. Because processing pictures will weaken the editing ability in word processing. and cartography for art, proficiency is higher. And if there is no special requirement for pictures, a graphic artist can basically grasp the information that editors want to express. Therefore, the coordination of editing and art is mainly a clear division of labor between the two positions.

Editing and promotion: the relationship between editing and promotion is just the opposite of editing and art, not because they are too close, but because they are too explicit. At present, website promotion is nothing more than a few forms: hair outside the chain, post, blog, hair microblogging and so on, but this promotion has gradually begun to be eliminated. In particular, the introduction of new Baidu algorithm, original things will be more valuable. Therefore, the promotion staff need to cooperate with the editor more closely. In the author as an industry website operators, the author bundled editing and promotion, editorial responsible for the production of content, promotional personnel responsible for the delivery of content. These two jobs were originally upstream and downstream, but they were used as a different two production workshops in many websites.

Art and Promotion: a lot of promotional staff to me to explain the purpose of the work, said their purpose is to obtain "accidental user", that is, long tail. But in my opinion, if I want to get "accidental information", the effect of the picture is much greater than the text. That's why almost all outdoor ads are pictures, not words. Therefore, I think our promotion should pay attention to the role of art. Good pictures often have a taste. If you configure it with text, the effect multiplies. The reason why art and promotion is difficult to combine, I think is because the internet is still lack of image as the content of the promotion channels.

Planning and editing: There's a comic book that says: Editors are going to jump, and they say no. Art, promotion, technology to go to the jump, we are the same reaction. But when planning to go to a jump, someone said to pour water, some people said to be busy, someone said in overtime. Vivid description of the plan is very malicious. Planning should not be indiscreet, with a pair of leadership of the face of the various departments. In fact, only need to strengthen the planning and editorial relationship can be. Planning to have a thought and ideas, editors to provide content, graphic arts According to the content, to promote the designation of promotional plans and implementation. As a result, the process is smooth and the machine can operate quickly and efficiently.

The success of a website operation is the resultant force of many people. Any one is indispensable. Missing, and perhaps successful, but certainly not perfect. This article in A5 first, show station net original http://www.xiuzhanwang.com (Weave dream template), reprint please keep link.