Cost-effective price of adult supplies electric dealer Network

　"November 11", "June 18", "May 20", more and more festivals by the electric business players to create a network shopping promotion spree. and June 9, was discovered by the adult supplies electricity merchant to become the shopping festival.

Today, a new entry for spice dealers-the price of the old adult electric business to set up a network to buy the prices of adults.

Founded in 2002, the Spring Hall, sales of sexual health care, sex toys, sexy costumes These three categories of products, mainly based on the PC side, 2013 sales revenue close to 100 million yuan. Recently, the completion of a round of 20 million RMB financing after the spring Hall launched the first "69 Adult goods Shopping Festival", and hit the low price and seconds to kill the promotional marketing means, claiming to have 69,000 pieces of 6 cents 9 seconds to kill goods-users only need 0.69 yuan to have the opportunity to kill sexy underwear, men and women sex toys, Okamoto condoms and so on.

In this respect, just set up 1.5 of the fun Community Mall--cost-effective external claims, 6.9 on the day, the mall in all free to collect condoms, is expected to be more than 700,000 boxes. In addition, the introduction of 69 yuan package mail, 6.9 yuan unlimited preferential products and other activities.

However, "cost-effective" is a fun products shopping guide app, mainly based on the mobile end of the shopping platform, itself does not intervene in product production and other links. In the future, the price will gradually launch its own brand, the establishment of research and design departments.

"Chinese tradition makes people unwilling and not good at talking about sex," he said. In fact, to have a good relationship with your partner, sex is essential, and the premise of good sex is that people can actively and naturally talk about sex. "The price-performance app team says the 69 shopping festival for adults is not only a release of passion, but also an opportunity to enhance your partner's feelings."

All along, the price war is the electric business industry repeatedly try repeatedly cool marketing tool. But the price war "homicide 10,000 self loss 8,000". In the industry's view, this new entry of the price ratio is able to win the attention of the value of the war, the final breakthrough in the market.

Cost-performance CEO Huangtianyi said that the market for sex goods is still relatively small, but is in the rise, three years later, the market of the erotic goods sales on the line is expected to reach 50 billion.

In addition to playing price war, the future of the spring Hall will and cost-effective in the field of intelligent hardware PK. It is reported that this July, the Spring Hall will launch its own intelligent hardware products. And at present, cost-effective app intelligent products are also in the intense push forward.