Count Seven Sins of the Business circle: fakes are rife and consumers are hurt.

Since the birth of the electric business, the development of rapid, countless enterprises or individuals through the electronic business to get rich. However, in recent years, the electric dealer seems to have encountered the bottleneck of development. At present, the development of the electric business is really limited by the flow, price, audit and other factors.

The excessive price war, can only let the consumer to this pure electricity business war loses interest increasingly. Last year also flourishing 8 15 electric business war, to this year's attention is not as good as before, the original booming online grab goods difficult to present. When the consumer rational view of all the behavior and gimmicks, then, the loss of impulsive shopping, the electric business is really just a channel.

A few days ago wrote an article "It's time to say goodbye to the micro-trust public platform," after the release, many people said I was in the black public platform. You see this title, it is estimated that the heart is beginning to spray: This cock Silk author must be an angry green, loser, know open black. Sometimes, although the reality is very cruel, but the black is still black ah, just like the current impetuous electric business industry, not black to the conscience of their own.

Almost from the time it was born, the concept of e-commerce has always been a sweet pastry, the major media, from the media and attention to the industry analyst observers are also not stingy their own pen and ink to contribute to the industry, spotlight lamp industry up and down the impact of the traditional industry of the size of the factory director of the psychological defense, One after another the myth of the benefit is flirting with a restless heart, under the cloak of prosperity, do we have a lack of thinking on the other side of the industry? This article will talk about the other side of the industry with a series of chaotic images that the author has observed.

1, the platform to rob the site, merchants into chips

Almost every year a few times (friendship tip: Is every year, not every month), the platform for war, and then there are always some platform for their own businesses to ban orders. The trick is simply to bully the merchant of his own platform, either directly or indirectly, from competing with the competitor, the purpose is also clear, is to use their own established industry advantages to coerce businesses to play their own way, to intercept competitors (of course, for such events, the media are estimated to be numb).

Aside from the legal rules, we look at such events from a merchant's point of view. Why does the merchant go to the platform to open the shop? The reason is nothing more than two: first, the self-built platform does not draw second, is to pass the platform of high popularity and flow advantages of many selling goods well (of course, the first few years to go online to sell goods the most important consideration or online cost is low, but this advantage is now basically lost). The business pursues the profit maximization, under the current background, the multiplatform strategy is a more feasible choice. and the platform between the merchants to choke each other, the merchant fell into the victim, the most distressed is that you dare not say (this is like a pupil was the headmaster bullying also dare not to complain with their parents, who let you in others school?). Unfortunately, this situation is currently almost impossible to resolve (unless administrative means are involved). Because from the market environment, the domestic platform-level electric dealers are and eventually will be formed oligarch situation, and as long as the oligarchy exists, the platform between the war will not stop, war non-stop, as a bargaining chip merchants will certainly escape the fate of being coerced.

2, the operator is a mixed bag, injured is always party a

If you're the boss of a small factory, I guess the most calls you get are not debt collectors or TP vendors, on behalf of the operation of this model has been criticized by the industry, I often put a word on the mouth: 10 surrogate Nine pits, often have friends to find me to recommend some reliable TP when I told him directly, maybe there is a reliable, But I don't know (just when I wrote this article there is a line next year, 200 million of the brand of electricity dealers came to ask me this question, my answer is the same). Of course, I do not deny that there are indeed some strong and conscientious TP business communication with merchants, in their own money at the same time also help a part of the merchant successfully entered the line.

But now most of the TP is in rely on making money, almost with the two years of the popular micro-Bo generation operation, casually pick a few other people's case will dare to blow their own heaven. Last year I saw a Shishi children's clothing factory boss, and he talked about the electric business when he can not control their emotions to open scold, because he was a TP business in Xiamen, cast 500,000 opened the day cat, a year has not sold 50,000 yuan of goods. He told me, if you go to Jinjiang, Shishi walk, like him to be cheated a few.

Here I think of a little joke: the Door of heaven is broken, God wants to be repaired. The Indians say: 3,000 Yuan is ready, the reason is material cost 1000, labor costs 1000, I earn 1000, a German said: to 6,000 yuan, material costs 2000, artificial 2000, make their own 2000; Finally, the Chinese said calmly: this to 9,000 yuan, 3,000 to you, 3,000 of mine, leaving 3,000 for the Indians to do. God Shang: Bid!

In addition to taking some false cases, there are a lot of TP business is this activity, after winning the contract and then outsourced to other companies or some students (yes, really is students), the injured are always party a. When I asked him why he didn't set up his own team to do it, he said he was a lot more miserable, that the right people could barely get it, and some of his friends were on it (here's a question about hiring, and then).

I think that this kind of thing should be a lot of traditional business owners will have experience, as a businessman in addition to the gossip to take these things to ridicule because do not understand the electrical business and injured boss, should not reflect? As a platform for this industry can do more things?

3, shortage of talent, Mr. Nanguo

As a result of the explosion of industry growth, the demand for professional personnel has been a trend of galloping, and the development of electrical business personnel need to accumulate for a long time, which leads to the supply of talent has been not keeping up with the needs of the industry, so the lack of access has almost become a general problem in the industry

There was a saying, go to a power company to do a year of customer service, and then job-hopping can go to apply for an operating position, the operation of a job for a year, you can change the company to become a shop for a long time, the store long again to do a new job can apply for director. Although this is a joke, but more or less can reflect the current situation of the industry.

In addition to exclamation the industry's speeding development and talent training of the extreme mismatch, I admire those who dare to boast their own job seekers. There are some of these people around me, even a person who has not opened Taobao shop, the successful acquisition of a large factory owners trust, as the head of the electrical business, presided over the establishment of the company's Electrical business Division (it is estimated that many people would like to know what happened to this person, I tell you, He quit after two months and resigned himself. Do you feel shocking?

Last year I talked to a lot of people about this topic, the conclusion is that this problem can not be solved at present, because in a long period of time, the supply of talent in the electric business industry can not be solved, coupled with the information asymmetry, there are always some people can successfully fooled some of the Earth boss, There are always some dirt bosses who will be fooled by the wonderful things.

4, the traditional enterprise blind access to the net, said more are tears AH

After the double 11 last year, I said to some of my friends, I don't know how many managers are going to sit down. A series of related data of the electric business industry, a piece of media article advocating the electric business, unceasingly stimulates those who originally manage a small factory to live the comfortable day small bosses, have burned money to form a team, net, then is heartbreak. This also directly led to the majority of the traditional industry bosses have a shadow of the electric quotient, on the one hand very want to catch up with the electric business industry development of the wave of their own enterprises to push a height, on the other hand, and extremely afraid of being cheated.

You can scold those who do not understand the Internet, they are not sensible, do not think clearly blindly into the net, but without the advocacy of some celebrities, not irresponsible operators of the impostors or some of the professional managers lobbying, they may not be so blind.

5, fake goods flooded, plagiarism is prevalent, business consumers both injured

When it comes to fakes, everyone should think of a place: Putian. Once, Taobao nearly 80% of the basketball shoes are out from here, with imitation Nike, Adidas and other brand sneakers, the sale of fake behavior in the consumer brought huge losses, but also greatly disrupted the entire industry competition order.

But compared to selling fakes, arbitrary plagiarism, it is a more covert to the business damage. Cosmetics, clothing These two major categories should be considered plagiarism hardest hit. You have worked so hard to design and develop new varieties that you will soon see almost identical products appearing in another store and may sell better than you. This kind of situation is like the college entrance examination, the others copied you, the result of his Test score is higher than you, you did not pass the university to get admission notice.

This situation will arise, in addition to the domestic business of intellectual property Rights, trademarks of the lack of awareness, our strong government and the platform is not at all possible to do something?

6. The trainer has a fruitful

If you are an electric dealer, if you have a group of electric business, I think you will often receive a number of training courses mail (of course, there are XX Summit, XX forum, such as the invitation of the mixed circle, this will be mentioned later), some cheaper, some are sky-high, there are a group of trainers in yy is very active, They can actually make money lying down (because they can teach you when they're lying in bed at home, and you thought he was sit at his desk, and the training session was over. You gave him a special "good night", haha, you do not come to spray me, the fact is so incredible.

In fact, I really admire the training industry, no matter which industry rise, they can always smell the fastest business opportunities, and then quickly into the cashing (see this sentence estimated that some of the training circle people will come out to spray me, fortunately I have been accustomed to. The training circle has some reliable people and companies, but most of them use the word "cheat" to describe they should not be divided. The trainer generally hangs the XX organization, XX University or plays the XX Master's student (also has to say oneself is xx the nth generation descendants) the name, such good looks the high-end point, the flicker is also easy some.

I said most of the training is a pit, maybe you do not believe, in my opinion, this thing with the experts to do the case analysis. An unavoidable problem is that if you really so good, but also braved the risk of being scolded by lectures to change some living expenses mody (of course, there may also be some people who reported the mentality of Purdue to do training, but I do not know, if you know there, must tell me OH)?

In addition, because of the domestic business environment, your things are very easy to be copied by others. The real core of things is hard to learn through case studies or training courses, because once the trainers have taught you the core of things, he will have no core competencies.

7, less people to do things, a lot of mixed circle

On Weibo, people often see a few mixed circles in the lower bounds of the show, even someone directly advertised himself as a mixed circle, this kind of people generally do not have the actual ability, completely rely on mixed relations, mixed connections, alongside the wealthy to disguise themselves (if you have around Gan mixed circle, met a little bit of son famous people went up to take a photo of people, You'd better stay away from him.

Do not know from when began, the electric Business Circle also began to appear more and more such people, others saw the business opportunities, nothing about the whole XX Electric Business Summit Forum, XX Electric Business summits, and other activities to meet the needs of some people mixed circle (if I'm right, when you read this article, Maybe there's a table somewhere. People are talking about the trend of electric quotient. In the past this kind of thing north of the electricity business district play more, now even pragmatic Southerners are also beginning to be keen to gather this lively.

As a matter of fact, most businesses do not have much meaning in participating in such activities, so it is better to sit at home and take a good look at the train data. If you really want to say what's good about being involved in this kind of activity, I think maybe after one of those events, you'll feel like you're getting better. (I have to remind, it's just feeling, it's just your feeling, don't think too much), And then everything is fine with people around me the last time in XX meeting who who who, in the XX forum with who who who took a photo, and then get around the people also sit still.

Haha, accidentally and code so many words, I have to admit, under normal circumstances I write articles are very rough, this article is a simple list of some of my observations of the discordant imagination, right when a discussion, look forward to more people to in-depth analysis of these industry issues.