Crazy cell phone Guess Capital game: VC over the addiction to die 90% in the nude swimming?

Yesterday, Judy in the circle of friends sent for help: "Elegant hair in the wind messy, black frame glasses frame Bridge of nose, this picture is talking about who?" Less than 5 minutes, she saw each friend in the Comment column almost unanimous reply: "Wang Ah". Wang, a figure in the film "China Partner", recently launched a "custom checkpoint" for his mobile game "crazy guesses". In fact, more and more mobile phone users are being successfully "harassed" by the game, "Crazy guess" currently download the Android platform has reached millions of people, and it officially online only more than 40 days. This game is easily reminiscent of the previous rage "You draw I guess", "Angry Birds" and other games, under the guidance of these "myths", the domestic billions of yuan in the hands of the market is being opened, software developers flocked, but was exposed to "only 10% to achieve profitability", the venture investment institutions to its eyeing, but also quietly. Interestingly, last year, the game giant Zynga bought "You draw I guess", but now facing the "developers shut down" the end, many people want to ask: Is this really a "live addiction to Death" game? Online 40-Day download of millions of mobile phone guessing game red full of letters G logo for Gucci, A 7th shirt on behalf of Beckham, if such a guessing game makes you feel simple, then give you a shark head, a cocktail, you can also guess what the answer is? This is called crazy guessing the hand tour software, including brand, film and so on 8 kinds of guessing plot material, The picture contains the answer hidden in the bottom of the screen 24 words, players have to do is: find the right answer, smooth customs clearance. Of course, there will always be some pictures to make you completely confused, then you can ask for help, crazy guess for the user set up the way there are two ways, or spend "gold" let the system give a text reminder, or forward the game interface to the micro-trust friends Circle for help. It is reported that the mobile phone game software from May 13 on line, in the June 7 day added 300,000 users, began to become popular, and listed as Apple in China app free Total list ranked first. Up to now, crazy guess in the Android software download platform pea pod Download volume of 2.01 million people, in the search bar input "crazy guess" after the emergence of 28 mobile phone applications, many are guessing the game answer. So, what is this crazy game, behind which players in the audience? According to the monitoring, the main players in Beijing, Shanghai, Guangzhou and Zhejiang, Jiangsu and other coastal cities of white-collar workers, and game users active time in the evening from nine o'clock to two o'clock in the morning. "In terms of time, the customer base of this game should coincide with Board board customers," he said. "Hangzhou Fun Play Digital Technology Co., Ltd., executive vice President Guo Weilong said." Board games prevailed from 2007 to 2011, when the popular card game, killing and so on eventually evolved into mobile games. User active time in the night, it shows some players for the night work of white-collar workers, and China's "overtime culture" the most intense is the north, upper, Canton and other front-line cities. In addition, the gameProvides a new kind of fun for players. "We are very sensitive to the text, when we do not know the answer, we can search engine quickly find the answer, which will reduce the fun and difficulty of the game, and the picture does not." "People in the industry said," When we can not understand the map, our first thought is not to go to Baidu, but to ask the person around. "So, it is logical to understand, crazy guess in the provision of help, why do you choose the micro-trust friends circle." "The privacy of the circle of friends is very good, your help to get feedback will be more timely, the trust between friends will also promote a lot of new users." "People in the industry said," a large number of users, is the basis of the hand tour to achieve profitability. "Players haunt" nine o'clock in the evening to two o'clock in the morning "with Board board customers happen to coincide in recent years, the movement of the hands of the market constantly, from abroad," Angry Birds "," Templerun ", to the domestic" fishing Tatsu people "," My name is Mt Online ", these several hand-travel software in a few days to create thousands of million downloads. 2012 is the development of mobile games, a number of industry "myth" staged, so that more and more developers to join in. "Mobile gaming is currently increasing by nearly 200 a month, and more and more large online games are starting to launch a manual tour version," he said. "Guo Weilong said. Data show that a billions of market is being opened. The mobile gaming market was 5.21 billion yuan in 2012, with an increase of 40.8%, according to the consultancy, and IDC predicts that by 2017, the total revenue generated by smartphones and tablet computers and handheld gaming will be close to $2.3 billion trillion. "The top ten companies in China have a monthly income of around 60 million yuan," the company said, "but there are only 10% companies that can survive, of which 1% can achieve tens of millions of dollars." "At present, a large number of games companies in Hangzhou, there are probably more than 30 simultaneous mobile phone games, the number is also increasing, the real profit-making companies are not many, the industry said:" This looks very beautiful market, it is likely that most people are just playing with, only after the ebb tide to know who is in the nude swimming. " "Billions of yuan myth market" nine adults are "naked swimming"? A hand-paid experiment two months without Chinese buyers under the single from the current view, "Crazy guess" profit model for the dominant advertising and game currency to buy, game currency can be used to help the game smooth clearance, spend 90 gold coins can get a word of reminder. Currently crazy guess a total of 151, if there are one-third points need to hint a word, it will cost 4,500 gold coins (do not calculate the game reward gold coins), that is, a player needs to spend 82 yuan to pass the customs. The question is, how many players are willing to pay for a hand tour? We have done a survey on a mobile phone app, and in 2 months a total of 300 buyers, including Japan, Vietnam and other countries, paid the game currency online, but there are no Chinese players. Senior Software engineer Gao Mingzhi said. And what is noteworthy is that crazy guess picture Tencent, 360, such as a number of well-known brands implanted into the game, become a player to pass the "only Way", but also for the future profit model for this software set aside more space for reverie, "although some big brands will not be dismissive of the game implantation, but with the increase in users, influence expansion, Do not rule out some brand companies to the game software to buy the location of the barrier. Industry insiders say. It is reported that the current hand tour of the main profit path of four, in addition to crazy guessing map used, there are hidden ads into the game and for other software to do download promotion. "The former can reduce the resistance of the player to the ads to the minimum, the latter can help the software business to get referral fees, users each successful download means 1.5 yuan to 3 yuan of income." "Gao Mingzhi said. Life cycle only six months? Betting on VCs, bosses "die of addiction" in the "Hand tour profit difficult" before the conclusion, there is a question to be thrown first--the life cycle of the hand tour in the end how long? After an investigation into the top ten game software in Apple's App Store, Come to an inaccurate conclusion: they stay for no more than two days and disappear. "The General mobile phone game life cycle in six months to a year, after this period, its daily active number will be greatly reduced, because there will be new games on the market, the player's attention will be continuously divided and transferred." Industry insiders say. So it seems, the hand swims to be profitable, destined to be a "fast" competition. "Because of the difficult profit, for a hand tour, whether it can get venture capital financing, has become the industry to judge its success or not one of the standards." "We think that once you get the VCs, the game companies are a step closer to listing," said the industry. "At present, several VC companies have turned their eyes to the market, but it seems to be" shot "is still very cautious, the VC company's most important factor is the hand tour of the next 10 years of profit model, and this is precisely the domestic many software developers difficult to answer a clear question. The risk remains in the market for rival travel. "You draw me guess" the game was bought by game giant Zynga 180 million dollars last year, and now its developers are being shut down by Zynga, a hit game software that has completely "failed". Zynga itself faces the embarrassment of "Fange", whose share price has fallen by 67% since its IPO in December 2011.