"Credible website" verification needs "regulation" and "prevention" simultaneously

"Credible website" verification needs "regulation" and "prevention" simultaneously

Cheung

November 3, "National trusted website Database open platform" officially launched. Trusted Web Site Authentication service, originally by the China Internet Network Information Center (CNNIC) and the Internet to create the verification of the real identity of the website of the Third-party services, now, the Ministry of Industry and Information Technology, the State Council Information Office, China Electronic Commerce Association also participated in, from the regulatory and technical two aspects to urge the credibility of the site to verify This marked the "rejection of false Web sites to build a credible network environment," the charity has become the civil institutions and government departments of consensus.

At present, China's e-commerce development is facing a severe test, on the one hand, the national economic damage, the Ministry of Commerce data shows that our enterprises each year due to lack of credit caused by the direct and indirect economic losses as high as 600 billion yuan; On the other hand, consumers suffered, only in the first half of this year, It is equivalent to one of every 5 online shoppers who suffer. In the field of Internet in China, up to 68,925 fishing sites mixed with water fish, overrun, trusted sites repeatedly implicated, a mouth difficult to argue, netizens cheated hard, miserable.

Lack of integrity, fraud is rife, has become a constraint on the internet's biggest public nuisance, not only disturb the network order, but also hinder the healthy development of E-commerce, credible site verification is imperative.

The establishment of a "trusted Web site" Verification mechanism must be two-pronged.

To strengthen the system construction,

At the beginning of this year, a large domestic e-commerce web site internal fraud exposure, Third-party electronic trading platform in the integrity management, security transactions exist loopholes, although it is a corporate law problems, but also to the credibility of the site construction challenges. Third-party web site credibility verification, must be regulated from the system, one is the certification body to have a standardized certification model, a reasonable and perfect evaluation system, the second is the certification body can not "only recognize", must bear the certification responsibility.

The "National trusted Web Database open platform" launched at the same time, China Electronic Commerce Association Trusted E-commerce Promotion Center issued the "Website Identity Authentication Service Specification (trial)", clearly stipulated that the trusted website authentication Service should follow the "independent application, authentic verification, protection of privacy, open sharing" principle, The provision of similar services should establish sound entry and exit mechanisms, monitoring and compensation mechanisms. This specification fills up the blank of our country third party website trusted service domain, henceforth, "The trustworthy website" The Authentication Service "has the regulation to be able to depend".

Assume the "National trusted website Database open platform" Construction of the network has established the first domestic "verification of fault compensation mechanism", if the network violates the public certification rules, to provide verification services to the website, the issuance of verification marks, resulting in the loss of Internet users, the network will give users each website maximum 1000 yuan compensation There are rules to follow, mistakes must be traced to the credibility of the certification body is also an effective constraint.

Second, we must strengthen technical prevention.

and the real business environment is the biggest difference is that E-commerce is supported by Internet technology, there is no strict technical preventive measures, credible certification or good faith management, it is difficult to guarantee.

Trusted Site authentication technology by virtue of strong domain name accumulation, through the security certificate encryption technology, can be at any time to monitor the Web page tampering changes to ensure that the site data transmission security, not only to ensure that the enterprise to establish a credible brand image, but also to avoid the accidental theft of user personal information. On this basis, the trusted website database open platform for browsers, search engines, E-commerce platform, micro-blog and other fields free of charge, netizens can through a variety of ways to identify the authenticity of the current visit to the site, through various types of phishing scams.

The internet has penetrated all corners of society, academics, credible website verification is a well-deserved.