Cross-border electric business in the new overseas shopping model, overseas groups to demonstrate strong organizational capacity

It is reported that the domestic well-known Cross-border electric network of terminals, the first overseas shopping model, "overseas Group" group of New online. As the first domestic vertical purchase of electrical goods brand, the Ocean terminal through the "Overseas Regiment" to demonstrate its strong cross-border shopping supply chain organizational capacity, to create a one-stop shopping experience overseas.

According to data released by the UN Tourism Organization, last year, people consumed as much as more than 300 billion yuan, of which the amount of overseas consumption accounted for more than 60% as high as 190 billion yuan. At the same time, the domestic cross-border shopping market also appeared a blowout growth, according to the China E-commerce Research Center Statistics, 2013 China's overseas shopping turnover of up to 70 billion yuan, as the fastest growing segment of the market.

Blowout growth of the user demand, so that the domestic cross-border electric power operators face a severe test. "Overseas group is a new shopping experience for Chinese consumers, especially those who like Hai," said Mr Bo, chief executive of the Ocean Terminal. Through the integration of upstream and downstream resources, the Ocean Terminal organizes overseas powerful retailers to supply large scale products to domestic consumers. ”

"Overseas groups are a central test of Cross-border shopping supply chain organizations." "Zeng Blue Waves said:" Overseas group is very test of the organization of the supply chain, the selection of the strength of the business, super-scale single commodity inventory, a large number of concurrent goods entry, fast distribution and perfect after-sales service. This group purchase will not be the level of hundreds of, but will have thousands of millions of single generation. On the other hand, China's cross-border power suppliers can provide thousands of inventory and direct mail to domestic consumers for a single product organization, only the ocean Terminal can do it. ”

According to the introduction, last year, double 11, the ocean Terminal generated more than 20,000 orders a day, total consumption exceeded 10 million yuan, whether the customer unit price or turnover has created a number of domestic cross-border shopping first. As a result, the foreign terminals launched overseas groups, through strong logistics support, a strong supply of goods, so that users can be domestic similar products lower prices, to buy foreign high-quality brand merchandise.