Ctrip acquired eLong rumors behind

No need to keep secret.

On the 7th, Expedia said in a statement that Expedia plans to maintain its status as an eLong investor for a long period of time. "Reports by Chinese media concerning the trading of eLong shares we hold are not accurate."

Where is the error? The answer floated in the "Investment Map" of Caterpillar Chairman and CEO Liang Jianzhang. The past two years, Ctrip has breath into the shares of the same travel, road cattle travel, a Hi car rental, easy to use the car, flight butler and other dozen investment projects. As shown in the picture to the right, these projects mainly involve the five major areas of air tickets, hotels, scenic spots, routes and car rental. Each project can be labeled with tools, information reviews, supply chains, search and integration at the same time, .

It now appears that crazy investment in Ctrip has been chess to the plate. However, travel search companies and "machine + wine" OTA companies that have been used to "set the standard" have not yet "landed." To fill this "short board", Ctrip or have three options: First, and Baidu convertible, will be "where to go"; second is the "marriage" with Alibaba, Taobao travel and Amoy network into Ctrip; three Is trading with Expedia, the latter will be held in its hands eLong, cool news and to the network most of the equity "package", sold to Ctrip.

Here the first, where the business expansion has been rapid, has been from the tourism search platform to the "Search + OTA" transformation, if integrated with Ctrip can produce great synergies, there will be mutual exclusion. And Ali has invested Bai Cheng, poor travel, on the road and other travel service companies, these projects or all of the "Taobao Travel", the establishment of the division run alone, the expansion of its front line mainly in the field of leisure vacation tourism, and Ctrip business integration The value is limited. The other hand, eLong, cool news and to the network, are in situ expansion, product, service standardization and operation to the extreme, if these projects fall where to go, Taobao travel, may be forced to Ctrip "a Careless, all are lost "embarrassing situation.

Prior to this, Tang Lan, Ctrip's senior vice president revealed to reporters in the South that "the largest OTA acquisition in the United States has caught up with the engine company, and Ctrip will also increase investment in the online search platform." And Tang Lan said "investment Web search platform "is likely to refer to" buy cool news. " There is widespread rumor that the two sides signed the acquisition agreement long ago. So now, eLong, Cool News, and Expedia, the same big shareholder who arrives on the net, will come out and say it will not completely sell its 65% stake in eLong.

Good show will continue.

Written: Southern reporter Xiao Xin intern Yang Ya-wen