Ctrip release free ticket sales platform

Absrtact: Previously, if you book a ticket on the Ctrip, Ctrip will get commission from the airline because of the fare, but now, if you order a ticket from its website, get the Commission is not necessarily ctrip. The past year, Ctrip

In the past, if you book a ticket on the Ctrip, Ctrip will get commission from the airline because of the fare, but now, if you make a ticket from its website, you will not necessarily be ctrip.

The past year, Ctrip in the role of ticket sales, is quietly changing, from a simple ticket agent, to become like where to open the platform. Large and small ticket agents, you can apply in Ctrip to sell tickets, and according to the number of clicks and transaction charges to where compared to the use of Ctrip's platform is free.

The open platform has left the airlines unable to sit. Despite the emphasis on direct sales years ago, airlines are still mostly booking tickets from their own planes today. With the small and medium-sized votes to go to where, Ctrip gathered on the platform, the airlines began to shout to the platform for norms, hoping to regain the right of speech.

Open platform PK where to go

In fact, open platform work, Ctrip began in 2013 in the industry low-key promotion, at present, Ctrip's ticket distribution platform, has been settled in the country nearly thousands of suppliers (that is, ticket agents) to join.

Ctrip Ticket Business Department CEO Xunsing to "the first financial daily" reporter disclosed that at present, the supplier's air ticket products have accounted for Ctrip ticket platform sales of 50%. "We have also started to engage with overseas suppliers this year, and the first step is South Korea, which has established a South Korean branch and will continue to develop globally." ”

To their own sales of air tickets, said the open platform to suppliers, short-term may cause their own interests to be damaged, because some suppliers in some routes to provide price policy, may be more than Ctrip discount, consumers choose Suppliers, will not order the original Ctrip may be their own sales tickets, It means that Ctrip will share a portion of the Commission income.

"There may be some impact, but with more competitive ticket products from suppliers, some can also go with Ctrip hotels and tourism products, it may attract more guests, from the tourism package, machine + wine and other products to make money." "Xunsing said," Ticket is the engine of travel, customers after booking the ticket, there will be a lot of other tourism products demand, so we open the platform, the future will also be committed to the machine +x product development. ”

Of course, the determination of the open platform is also where competitors go to push the ingredients. According to CNNIC released the "2013 China online travel booking industry Development Report", the online travel booking market currently presents Ctrip, where to go to the two big competition situation, 2013 both of the user share reached 33.9%, 22.1%, and in the airline ticket business plate, Where to go ticket sales have surpassed Ctrip. In addition, to where to do a comparison platform, on the one hand also began the Peace platform OTA Rob Business, not only began to sell their own tickets, but also involved in the hotel direct signature business.

"Ctrip was formerly a business-oriented platform, but now the fastest growth in the Chinese market is leisure tourists, this part of the crowd, has become the focus of OTA contention." "Ctrip Major transport group CFO Feng Yan to reporters that open platform for the introduction of suppliers, Ctrip tourism tourists accounted for from 30% to 50%."

Agent loopholes difficult norms

As online travel service providers compete in full swing, all kinds of mixed air ticket agents began drilling platform loopholes. In recent years, consumers from where to buy on the platform can not be reimbursed false air tickets, higher than the full price ticket, pay far higher than the airlines to sign the provisions of the refund of fees and charges have occurred, and cheated often blame on the airlines, which makes the airline very headache.

"We are angry, but there is no way, where to wait for the platform to reopen light regulation, and the number of tickets sold from these platforms is getting bigger." "An insider from an airline sales department said to reporters.

Recently, China Southern Airlines and Eastern airlines are going to where, Ctrip issued a "on the regulation of Internet ticket sales Order Notice" (hereinafter referred to as "notice"), request "Agent in Ctrip, where, Taobao on sale of air tickets, in the booking page to show their access to the aircraft Association of the use of the agent name, as well as the Aviation Association qualification number."

Before that, in Ctrip, go where, go ah travel of the website, the air ticket products are not the ticket agent of the Aviation Association qualification number show out, and go where, go ah travel Although show some of the name of the air ticket agents, but in fact, in the official network of the airline association does not have the relevant qualifications.

"Previously our platform does not show the name of the agent, but will soon be in accordance with the requirements of the airlines, so that consumers in the booking tickets can see the obvious agent label, in addition, from the selection of suppliers, Ctrip only with the formal civil Aviation agent qualified supplier cooperation." Xunsing to the reporter pointed out.

In addition, the notice also stipulates that the authorized agents of the Southern Airlines and the Eastern Airlines shall not be entitled to their special sales policy tickets through the vertical search engine, the peer platform to the other agents, terminal customers or peer customers. These special sales policies include large client policies, targeted direct reduction policies, special tariffs, products and agency fee policies.

According to the reporter understands, above through the special sale policy obtains the ticket, compared to the normal distribution channel fares and the airline's direct selling fares are low, so there is a large number of votes in the Business-to-business distribution platform and where to go, ah Travel and other OTA platform to launch special tariff policy tickets, and then add their own insurance and other products sales, This greatly disturbed the airline's channel price system, but also make the direct sales of airlines are not competitive, and for consumers, such tickets are difficult to return to normal.

"These irregularities, need the industry chain of all industries common norms, to carry, said, open the platform will be the supplier's products for daily sales monitoring, and set up detailed rules of rewards and punishments for sales of illegal tickets, repeated violations of the relevant provisions of the serious circumstances of the supplier, Ctrip will cease to cooperate with. "Xunsing said.

However, also has the industry personage pointed out, this "notice" the promulgation, although is the airline competes for the speech right performance, but if the platform does not cooperate also difficult to bear fruit, "does not have the qualification proxy to put on the platform to put the ticket, even if the airline or the platform traced to the ticket source, After processing can still change a vest makeover continue to do business. ”