Current problems of hospital website in Medical industry (III.)

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Nowadays, the problems of the hospital website in the medical profession have already mentioned two issues, and today it is more important to say. The hospital website article exists The question, this relates to the factor also to be more, the hospital market team personnel disposition, as well as the hospital website editor whether qualified, whether has the certain writing Foundation.

To get to the point, the article is reproduced is now a lot of hospitals every day to do, take someone else's article changed casually update on the good. The article in other people's hospital information into their own, remove the other party in the article added hyperlinks, and then become their own article.

There are also a number of hospitals advocating originality, but the original out of the text is often not 150 words. Most of the original is for SEO, the article is extremely lack of readability, poor content of the death. See figure below.

The image above is modified or written for SEO, which is very common on various hospital websites, if you look at this article as a visitor, do you think this is a good article? Does it really mean anything to you? Not praise yourself from the beginning, praise yourself? And the statement also has the problem, the article fluency is poor.

If you think your hospital is enough professional, enough authority, then please also come up with your identity of the article, the real seoer in writing articles, there will be no trace of SEO.

As shown in Figure 1, this kind of article, even if the traffic is very high, but I think it is no good for brand building, patients will not because of your article and the consumption of the consultation. Because you did not give the guest any reason to choose you in this article.

There will be someone said, the site's articles are written understand, who also consulted AH. In fact, then we think backwards, your site on the article you do not understand, I am the world by what election you ah, you what professional?

Their own hospital website, is the window of their own brands, please give the customer professional and do not have any praise their own color articles (rich in scientific knowledge, but also easy to read, grasp the psychology of the article), as for your marketing software, or this pure SEO article, please separate from the construction of a "third party" website. Don't because an article affects your brand, a third party website money, you dare say you did not!

The article does not match the picture, this is also many hospital organization's problem, in view of the Chinese browsing custom, the picture browsing is more pleasant than the pure text browsing. You can ask yourself, do you like to see pictures or like to see the text, do you like to see some text and pictures combined with the content? If the Bowen wrote only words, I believe you can not see.

Article too much, this is also a problem, we are the hospital website, medical institutions site, we are not entertainment sites, we need so many text resources? is similar to the same text resources for customers to help?

If you are a demand for breast augmentation of the consumer, you will be interested in the above articles? Will you read an article? The answer is No. Absolutely not.

And if I want to find some of the articles I want, I need to find the next page, the next page, the previous page, completely aggravated the user's operating procedures, I have said before, the hospital site should be no brain-style browsing.

Our Medical institutions Web site, do not need too many articles, only need some professional, and readable articles on it, but you also need to pay attention to the integration of their own articles, do not let users in your site search, but actively show the content he needs. Never let customers get lost in the ocean of links. He has no patience. Because he also has Baidu.

The Writer: Xin World

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Current problems of hospital website in Medical industry (II.)

Current problems of hospital website in medical industry (I.)