Dangdang CEO Guoqing said 98% book suppliers will participate in the promotion

Dangdang CEO Guoqing

Yesterday, Dangdang CEO Guoqing said, Dangdang and book publishing house contradictions have been resolved, during the 13 anniversary, 98% of the book suppliers will participate in the benefit of the activities.

"I understand that the publishers are not cooperating."

Before the end of October, a number of Dangdang book suppliers to our correspondent said that Dangdang required all suppliers to participate in the November 9 before and after the store to promote, and bear part of the promotional costs.

At that time, there have been Shanghai century Publishing Group, Science Press, Central compiling publishing house, Beijing, China, such as Evergreen Culture Development Co., Ltd. Four publishers because of not cooperating with promotional activities, Dangdang under the books of the disciplinary.

In response to the contradictions between Dangdang and booksellers, Guoqing responded that it had persuaded the reluctant publishers that a total of 98% of the book suppliers were involved in the promotion, close to his own expected 100%. Last year's Dangdang anniversary, the proportion of the booksellers involved in the promotion is about 80%.

Guoqing told Beijing News yesterday that he was not willing to cooperate with the publishers to express understanding. "Such as life, children, novels, these discounts can indeed pull sales, publishers will be happy." "Unlike professional books, discounts have little impact on sales and publishers are reluctant," he said. ”

Dangdang has said that there are more than 2000 suppliers, and with the long-term cooperation of some of the book suppliers signed an exclusive agreement. But with Jingdong Mall, Suning easy to buy into the book field, Dangdang no longer a single big, the binding of booksellers is also threatened. Earlier this year, Guoqing disclosed in public, the book's gross profit margin by Jingdong "from 25.5% to 19.5%." ”

Dangdang Book now gross margin is still 19%, online book market share is not little, or profit category. Guoqing said yesterday.

However, the book's ceiling has appeared, Dangdang is actively transferred to the department store, but in addition to the book category, other still in the loss. The latest earnings show that in the first quarter of 2012 when gross margin was 14.2%, the second quarter was 13.1%.

The presence of the cat because of "large flow"

Before October 30, when officially stationed in the Sky Cat, the former in the form of flagship store, its books, daily necessities equal to the latter platform for sale. Whether the presence of a strong cat, weakening their own doubts, Guoqing responded yesterday, said, "As long as there is good flow, inverted water is much cheaper than advertising costs." ”

Guoqing explained that, first of all, take into account the daily necessities, baby, home textiles and other needs of the cat's popularity, traffic. Second, the current cat has been a big effort to clean up the fake and pirated, with the conditions of emplacement.

"When I came up with the cat," Guoqing said, "There are also a lot of spending on navigation and search." As long as there is good flow, inverted water (refers to the merchant's running water sales from a certain proportion of the cost) is much cheaper than advertising fees.

"People in the crowded street to engage in a commercial real estate, we are selling goods, of course, to enter the." Besides, the rent is not expensive. "Guoqing said.

Prior to this, Dangdang has been in different ways with Gome, QQ online shopping, such as the category stationed in cooperation. Guoqing said that the electrical business has arrived in the winter, cooperation is when the future strategy, and from the category more to the baby category, home textiles longitudinal excavation.

Voice

"The electricity dealer buys 95% is the defeat"

For the purchase of Su Ning easy to buy red children, yesterday Guoqing said the acquisition is often strong and weak joint. "Amazon, for example, can take up 70% of my sales before Amazon buys it. As a result of the acquisition, Amazon became my 50%. The takeover was even worse. The acquisition of 95% was a failure. After the acquisition, these multinationals do not understand China, do not understand the needs of Chinese customers. Acquisitions are often unsuccessful.