Dangdang net profit of 2 million yuan in first quarter

Absrtact: May 15 News, Dangdang today released the first quarter of 2014 earnings, net revenue of 1.736 billion yuan, an increase of 30.1%, net profit of 2 million yuan, the same period last year net loss of 72.7 million yuan. Earnings show the first quarter Dangdang total turnover (including Third-party platform

May 15 News, Dangdang today released the first quarter of 2014 earnings, net revenue of 1.736 billion yuan, an increase of 30.1%, net profit of 2 million yuan, the same period last year net loss of 72.7 million yuan.

Earnings showed that the first quarter Dangdang total turnover (including Third-party platform GMV) 2.85 billion yuan, an increase of 53%, of which the third party platform growth rate of 103%, apparel growth platform. GMV trading amounted to 1.186 billion yuan, an increase of 103%.

Excluding GMV total net revenue of 1.736 billion yuan, an increase of 30.1%. Among them, the media product revenue of 1.152 billion yuan, an increase of 33.3%, department store revenue of 517 million yuan, an increase of 25.5%, including Third-party business revenue, and other revenue for 67.4 million yuan, an increase of 16%.

Dangdang in the first quarter of the book income growth of 33% per cent, the market oligarch position further stable. In addition to books, apparel category, Third-party platform and flash business as a "growth engine" to make a strong contribution to performance. Department stores ' sales rose 71% year-on-year, surpassing book revenues for 6 consecutive quarters. Clothing category performance also outstanding, its growth rate exceeded the platform growth.

Gross margin rose to 18.2% innovation, the previous quarter was 17.6%, 17.2% in the same period last year. Net profit of 2 million yuan, the two consecutive quarters of profits, the same period last year net losses amounted to 72.71 million yuan.

Operating profit of 10.1 million yuan, accounting for about 0.6% of total net revenue. In the same period last year, the operating loss of 80.4 million yuan, accounting for the total net revenue of 6%.

As at March 31, 2014, Dangdang had cash and cash equivalents, restricted-use cash, short-term deposits, investment and holdings to maturity of 1.3898 billion yuan, up to December 31, 2013 of 1.2135 billion yuan. As of March 31, 2014, Dangdang did not have short-term bank loans.

The results showed that Dangdang reached 8.6 million in the first quarter of 2014, when new customers in the quarter of about 2.8 million, the year-on-year growth of 17%, the chain growth of 16%, the total number of orders more than 16.4 million.

Analysys data shows that in many of the consumer's website, Dangdang's user conversion rate is the highest. There are many factors affecting the conversion rate, including the number of online goods and brand attractiveness, user experience, logistics efficiency, customer service and so on.

When the highest conversion rate of the main reasons include: (1) Dangdang brand awareness of high, accumulated a large number of loyal quality consumers, (2) proprietary and platform commodity variety, discount strength, price attractiveness.

Dangdang chairman Yu said, "Dangdang in the online bookstore into the target category outstanding integrated Online Mall on the road has made good progress." Looking to the future, we will continue to promote enterprise health and sustainable development through balanced platform and proprietary business. ”