Dangdang push only goods will share price doubled up, continue high open high go

Beijing time June 18 Dangdang continued high and high, closed up 3.59%, reported 8.08 U.S. dollars, a 52-week new record, when again three consecutive trading days rose, the cumulative increase of nearly 8%, the current company market value of about 665 million U.S. dollars. Since the beginning of May, when the share price rose from below 4 dollars to the current price, the cumulative gain is over 100%, the share price doubled.

May 7, Dangdang launched the famous special sale channel "tail goods sinks", the product 30 percent caps, with the current hot tail Goods special sale site only products will compete. Guoqing said, "Dangdang 2013 clothing target 4.5 billion, when the tail of the goods is an important World war, famous special selling must be 30 percent below!" The entire clothing 300 billion market, the space is very big, when this year wants to strive for the clothing net to buy before three! ”

Dangdang May 16 reported the 2013 Q1 earnings, the company's quarterly net revenue of 1.3338 billion yuan (about 214.7 million U.S. dollars), an increase of 23% per cent, net loss of 72.7 million yuan (about 11.7 million U.S. dollars), narrowed.

After the earnings, Morgan Stanley and JG Capital have raised their Dangdang ratings, and BofA Merrill will be included in the study and given an initial buy rating, now when the share price has surpassed the $6.5 trillion given by Morgan Stanley and the 7 dollar target offered by BofA Merrill.

Morgan Stanley said that when profit margins were rebounding, it was mainly due to the size of its own procurement business and the balanced development of commodity services and online market operations.

BofA Merrill Lynch said it gave the following points to Dangdang's buying rating: 1 as China's largest online book retailer, Dangdang has a competitive edge and is able to cross-sell other items to its core user base. 2 Dangdang is moving to high profit margin market business. 3 opportunities are emerging in the fast-growing area of daily necessities. These factors are expected to boost Dangdang's profit margin rebound, to 2013 years of good results.