Dangdang to join the ranks of freight adjustment

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Following the Amazon, Jingdong, Suning and other manufacturers to adjust the free shipping policy, Dangdang also added freight adjustment ranks. However, with the Amazon, Beijing-east and other electric Shangdiao high free of the threshold is different, Dangdang reduced free shipping threshold ...

When the specific strategy is to book, daily hundred categories of minimum free postage limit to a unified reduction of 39 yuan free shipping (covering 2,934 cities nationwide), Northwest 5 provinces (Xinjiang, Tibet, Gansu, Ningxia, Qinghai) full 59 yuan free shipping (covering 377 cities), less than free shipping standard charge 5 yuan freight.

After the adjustment, the main manufacturers of the electronic business of free shipping concessions are less than Dangdang. such as the current shopping mall package postage minimum limit from before the need to purchase 39 yuan to turn high to 59 yuan, and Amazon's proprietary platform from the previous shopping full 29 yuan free shipping costs up to 49 yuan to buy a free delivery fee, than Dangdang minimum free shipping standard of at least 10 yuan.

Analysis that, Dangdang move in the Electricity Business distribution service field launched freight "price war", the future mainstream electric power in the Logistics field Customer experience competition will be more intense.

Data show that the level of the mail threshold, to a large extent, affect the consumer's purchasing decisions, most consumers tend to be in the platform of low mail threshold shopping. It can be said that reducing the threshold of mail, on the one hand, can enhance the enthusiasm of shopping online shoppers, increase order volume; On the other hand, it can effectively improve the shopping experience of online shoppers to cater to consumers ' demand for shopping experience.

In addition, Dangdang will also strengthen the distribution of goods to ensure that the self-employed books for example, Dangdang will be the consumer to buy the publication of plastic seal, while in the distribution process to add "distribution box" application, to ensure that the goods to reach the hands of consumers are clean, complete, no damage.