Dangdang to speed up the pace of apparel business, add more than 20 well-known brands

"Sadie Network News" March 26, more than 20 well-known clothing brand will be settled in Dangdang. In recent years, Dangdang constantly updated the rich brand types, to speed up the pace of the apparel business March.

It is understood that the entry of the brand includes seven, love Ken Cowboy, Postanton, Kessberg, Emperor Licensing, Lee, CK, Playboy, seven wolves, Dances with Wolves and other brand flagship stores, many of which have moved the goods into the Dangdang warehouse. In price, the same style, cloth, crafts, these flagship store prices are about the same as shopping malls, department stores, 60 percent or lower. such as Lee, and wolves dances and other brands have even reached 20 percent.

According to the head of the Department of clothing, Dangdang, as of now, has more than 500 clothing flagship stores into the Dangdang, and will be realized in the warehousing joint venture. According to the relevant provisions of Dangdang, all the joint venture will be the implementation of the entire field of the first payment, a false loss of five, 7 days no reason to return services.

Industry insiders said that in recent years, the rapid development of online shopping, more and more consumers began to choose to buy a network, the safe and comfortable environment is the consumer choice of the network to buy business important factors, reasonable price and the rich category will become an important weight to attract consumers. Earlier, many consumers said that because of the characteristics of clothing and online shopping environment reasons, fake, defective problem is very serious. Dangdang to take the combination of self-owned and joint ventures, first of all to protect the formal channels, strictly control the warehousing of fake goods. At the same time, through their own industry leadership and market influence, to achieve the lowest price of authentic.