Data statistic analysis in website operation

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Now the Internet enterprises, as long as it is reached a certain scale, must have their own database, through the analysis of professional personnel data, can quickly find their own problems, and then be changed. For Web site operations, data analysis is also an important and complex work, can timely find their own site problems, and then solve the problem to restore the health of the site, or to predict the changes in the trend of Web site traffic.

The so-called complex, not to say how complex the work itself, this is for analysts, effective web site data analysis can quickly find and solve problems, and ineffective analysis not only has no effect, but also a waste of work.

Do not analyze invalid data

Some of the enterprise's own strength is relatively general, the website optimization is not professional, or monitor the data is very detailed, or did not do monitoring. Some people will ask, not in detail? In fact, a lot of data does not make much sense.

For example, outside the chain. Since Yahoo has stopped the well-known outside the chain inquiry service, nowadays no outside chain service software can accurately record the website outside the chain. As a matter of fact, some people impostors Baidu related domains (domain) to serve as the chain, actually the two is Zhang Fei. Have known people should know, Baidu now does not query the chain of command, the role of domain is to query the site and all the pages, is unable to find the anchor text form of the link. In addition, if your domain name is involved in Baidu promotion, in the query results, you will find a large number from the results of Baidu, so that your site domain data is extremely large, in fact, these data results are meaningless. Similarly, Google has a special query outside the chain of command link, and this command query effect is not good, the results often and the actual deviation is very large, do not have reference.

Monitoring and analysis of effective data

Site collection-Through the site command inquiries, Google Baidu General. Included in the situation can be recorded in each site when a large change in monitoring input, stable increase in the normal situation, if the site often appear in the short term, and then cancel the status of the collection, you need to carefully observe the site whether there are some optimization or excessive optimization of the situation, the number of articles published Quality is sufficient.

Web page snapshots--tracks the current page snapshot update time. The most heavily weighted web site snapshots are usually updated on the same day, the higher weight of the site is updated the next day, the weight of the general site is 3 days update, and if the page snapshot update is greater than 3 days, the site has a certain problem, the Web page snapshots can be used as a site's early warning system, if there are problems from the site and the chain to find the

Station outside the collection rate-station outside the station included in the number of posts outside the station posted the ratio of the number of articles. The post in general, the collection rate of more than 80% is normal, and included must be seconds, if the station included rate below this value is a problem. Stand outside the article is mainly to see the release of the channel, with the station included in the proportion, if the release of the station outside the site can not reach this value, you may consider another site to promote, of course, the premise is that we published the content of the article has a certain originality.

Site Target Keywords ranking-the home page of several key keywords ranking situation. SEO Direct purpose is to keyword ranking, so the keyword rankings can intuitively feel the overall effect of this phase of SEO, the top 500 can be considered to start recording. Here is a small trick, normal Baidu query results by default is the reality of 10, if so, the query is too inconvenient, unless borrowed software. In fact, this work does not need the help of software, we only need in the Baidu search settings, will display the number of changes to 100 can be, or in the search URL to add parameter rn, concrete form as shown in the figure.

The essence of data analysis is to set statistics, the statistics are not immutable, may also be based on the site's own situation has some adjustments, which requires everyone to be good at thinking, suitable for their own is the best. This article by the Network Marketing company http://www.tcie.cn original A5, if need to reprint please specify.