Day loan or will change the pattern of film and television industry

The same day as the first cultural film and television art Peer-to-peer platform or will break the film industry big company decided all the Times, later a film you can participate. Youku Video will turn everyone into a director, the Day loans make everyone become a film and television investment shareholders. And the most important thing is to achieve "service first, revenue for the king." In the traditional financial structure, a film and television works can not be financed by the project from the bank. A lot of creative die in the early stage, the film industry itself can not provide full support funds, to curb the film industry innovation and Development. In the decades of development, until the light media in 2008 by the stability of television revenue to do the support into the film and television after the first formal access to banking support of the film and television media enterprises. In the United States, about 50% of the film is invested by various funds, and in China this is very rare. Data show that in the past two years, China's film box office to increase the 30% growth rate, triggering a continuous infusion of capital, these capital to promote the film production, rapid expansion of the film market, the upgrading of industrial scale, has become the main driving force for the development of Chinese film. Respect the market, the curve overtaking the day for the industry innovation created the opportunity to the most minimalist use to customers, complex wind control in the background. To achieve "simple win, rapid iteration", the line soon the project full mark, entertainment treasure 3 hours to raise billion for the "small time three" shooting, respect for the market operation mode will make innovation be immediately validated. At present, the platform launched 18 high-quality Asset package, the cumulative investment amount of more than 72 million yuan, for investors to bring the expected income of more than 7 million yuan, for nearly thousands of customers to bring a stable and safe return on investment. The same day loan related responsible person response "platform not only want to build culture and television art industry investment more space border channel, want everyone who is interested in this industry to have their own brilliant and rewarding opportunities, and then will gradually strengthen the film and television culture works under the line of investment experience, customer and investment target in-depth contact, enhance user experience ”。 For art collectors, there is a need to finance a painting or a work of art on the platform. The loan platform will be identified and valued first. In the field of discriminant assessment, the participants include the only newly established National Art Accreditation Center of the Supreme Court of the national Supreme Procuratorate and the Shanghai new ceremony as a limited company, in addition to the Shanghai Hongqiao Financing Guarantee Co., Ltd. will provide a combination of risk control protection. Two companies guarantee about 2 billion of the funds. In the operation of the specific works of art, the day loan according to the flow of art and mortgage rate, determine the different project yield and pricing, so that investors can freely choose and invest. According to the company's popularity and reputation, the different guarantee measures, the amount of funds raised and the rate of return of each project are different, and then the on-line evaluation is carried out through the platform. Data-led composite security "overnight, filming is no longer a film company's patent, which has a striking impact on the film industry," he said. "Poly-Yu Dong, chairman of the board, said that the public financing and film, although a mix, but definitely a perfect match, in fact, in the form of early investment, effectiveTo lock in the late film consumer groups. In this connection, the same day the relevant person responsible for the loan said "who decides to make a film?" The past is an artist, the audience does not buy, the artist also scold the audience, said you do not understand, the era will soon change: The audience experience first, why they can not become participants and decision-makers? "Our approach is, using a risk management strategy from Wall Street, learn that the United States collects all the data from every film in a production company, such as directors, release dates, actors, producers, and so on, and then puts that information in a database and compares it to historical movie data. List its different performance in 10,000 cases, what kind of situation will be sold, what circumstances will lose money, the rate of return. Now, we continue to further subdivide this method into more multimedia forms, micro-letters, micro-blog, video clicks, geographical location, shopping habits have become part of our data, for the project preliminary research to do more fully prepared. For the "day loan" to provide entity support and principal and interest guarantee of "Shanghai new Festival when Limited" and "Shanghai East Hongqiao Financing Guarantee Co., Ltd." respectively, with 480 million and 1 billion yuan of the supporting funds solvency; Let each investor have the opportunity to have a good chance of unlimited potential. With China's new round of economic construction and the pace of reform and opening up, the "general benefits" characteristics of internet finance, broaden the boundaries of people's investment, reduce the threshold of the civilian financing, is expected, the people just need. Therefore, in the background of the great Financial Times, there will be a large number of private capital into the Internet financial products, in filling the bank loans and private lending gap, but also will effectively promote the development of Chinese cultural art market and make it better with the international standards.