Days run holding issued a private release plan, want to transform hand tour

On the evening of March 31, the two-month suspension of the days run Holdings issued a private release plan, to 11.82 yuan/shares to Guangdong Heng Run mutual Xing Asset Management Co., Ltd. and Shanghai Point Le Information Technology Co., Ltd. shareholders (hereinafter referred to as "little music") non-public issue 76.1421 million shares, raising capital of 900 million yuan. The plan shows that the 800 million yuan collected will be used to obtain a 100% stake in music, and another 100 million yuan to replenish liquidity. The company shares the April 1 duplicate card.

Public data show, point to music for mobile network game development operators, in the music and dance games in the field of subdivision has a first-mover advantage. August 2013 online operation of the "Love Dance Ol" in the music dance mobile phone game industry has a brand advantage, has been operating in a number of countries in the world online. As of February 28, 2015, "Love dance ol" cumulative registered users in and out of the total of 18.87 million people, accumulated water 195 million yuan.

In addition, the point of music has been with 360, UC, Baidu, 91, Crystal Qi Technology, VTC Mobile and other domestic and foreign nearly 30 well-known game platform or Advertising Alliance platform to promote operations.

This is also a transformation of the investment of days run. Since 2012, Tian Run Holdings has been transformed from chemical production to commercial trade and property leasing, but the overall profitability is weaker and the main business is not outstanding. 2014 Annual report shows that the company's operating income of 16.7895 million yuan, all from leasing services.

"In fact, for the company's main not strong situation, our major shareholders have been looking for a suitable acquisition of the target, hoping to be able to gain on the listed companies, but many times, good assets can not be asked." "Days run holding related people told reporters that the company is now doing a strategic transformation work."

Last year, days run holding two-degree suspension of the acquisition of Xu Travel Network, ultimately because of Asahi Tour network of hand-travel products can be successful online uncertainty, which leads to the future profitability of the company is uncertain and closed.

These people said that the final completion of the transaction, will greatly improve the company's existing operating conditions, improve asset quality, enhance profitability and sustainable development capacity, to achieve a win-lose stakeholders, but also for the company's future to the Internet, education media, network games and other new industries to lay the foundation for the transformation.

The plan shows that a little bit of the original shareholder promised 2015-2017 net profit of 65 million yuan, 81.25 million yuan and 101.5 million yuan respectively.

According to the calculation, its corresponding first-year commitment period of 12.31 times times, lower than in recent years, the online gaming industry mergers and acquisitions 12.96 times times the average P/E ratio, based on the trading price of multiples of 31.6 times times, far less than the software and technology services industry 60.51 times times the average P/E.

"The above earnings forecasts are relatively conservative, with the continuous upgrading of mobile terminal technology and the introduction of intelligent Terminal Mobile network game products, which will trigger the explosive growth of the mobile games market in China." "A mobile internet gaming industry brokerage researcher said.

Relevant personage forecasts, little bit music in the mobile internet, music Dance game subdivision field has rich experience. Music and dance games have a long life cycle, and by fusing social elements to improve user stickiness, the growing user or will drive the company's profitability growth.