December group Buy total turnover reached 4.36 billion yuan

January 14 News, according to the group 800 of the domestic mainstream group purchase site monitoring, December group purchase overall turnover reached 4.36 billion yuan, the chain growth of 15%, year-on-year growth of more than 1 time times.

The number of buyers reached 71.234 million, the chain growth of 18.3%, an increase of 59.5% per cent, the sales group to 740,000, the chain growth of 18.2%, year-on-year growth of more than 1 time times.

The three data have reached the highest level in history, of which turnover is the first breakthrough 4 billion yuan, the number of buyers also exceeded the 70 million mark.

At the same time, the price of group buying is also constantly improving, according to statistics, December 2013 Group buy customer unit price still remain in 60 yuan, reached 61.2 yuan, an increase of 26.4%.

Industry experts analysis, group buying performance at the end of the strong performance, mainly from the seasonal dividend impact, the end of various film surreal, dinner increase has directly promoted the group purchase results, while the mobile internet to stimulate the further expansion of the user size group.

But group buying site also needs to increase the customer unit price has a more sober understanding, the customer unit price promotion to a certain extent reflects the consumer because of the convenience of the mobile phone group to increase the price range, but at the same time customer price is a double-edged sword, the price is the main growth force, Group buying sites also need to weigh the balance between raising the entire site's gross margin and consumer buying power.