Deep Dialogue Champion Tour President Chong understand China Mobile gaming market

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The 2014 Games industry event GDC (game Developers Conference) was held in San Francisco March 17-21st, and the conference attracted more than 23,000 programmers, artists, producers, and game development professionals in the world. CMGE China Hand Tour (NASDAQ:CMGE) President Chong personally led the exhibition, at the same time demonstrated the independent IP hand Tour "heroic Blade: The War of the World" and "The Blade of the hero: The last war."

2014, China's hand tour market value exceeded 1 billion U.S. dollars. According to a report published by Analysys International, China's mobile gaming market in 2013 has a market share of 17.9%, ranking first in the world.

2014 industry facing shuffle, the strong survive

2013 China Hand Tour market has more than 2000 games, but only forty or fifty can be said to be successful. 2014 estimated that the Chinese market will emerge 4000-5000 games, coupled with a huge amount of money on the end of the tour, the company will be the transformation of the tour, the hands of the market will be more fierce fighting. If the 2013 is a hand tour of the outbreak of the year, that 2014 will be hand-travel shuffle year.

"With the rapid development of the market will inevitably be a sudden increase in market competition," said Chong, president of China Hand tour group. In 2013, the market value of China's hand tour reached 11.2 billion, with more than 300 million hand users, it is expected that the total market value of China's hand tour in 2014 will reach 25 billion, 2015 will reach 40 billion or 50 billion. In the overall shuffle of the industry background, the trend of channel centralization will become more obvious, resources will be concentrated to the limited more than 10 large channels above.

Premium distributors give small and medium CP a chance

With the industry shuffle, hand tour CP, especially small and medium CP survival pressure is growing, with the distributor, became the best choice for small and medium CP.

Chong said: "The busiest time of the day to look at nearly 200 hand tour products, information is too large, every day do not want to sleep." "The rise of the issuer is an inevitable factor. As a result of a large number of hand-travel products, limited channel resources, the face of a large number of new packaging promotion demands, distributors can focus on high-quality games for the promotion of key packaging. Therefore, China's hand tour and other distributors become the hand-travel market important industry links, as the mobile game market development is an important driving force.

For example, the current monthly water over tens of millions of "kingdoms Power Enhanced Version", the developer is the Chengdu Red Moon Technology Co., Ltd., in the Chinese hand to help push, just a small company of more than 10 people, but now the valuation has reached 600 million yuan. So far, the Chinese hand swims tens water product already amounted to nine paragraph.

High-quality IP into hand travel to compete for the target

Whether it is the end of the tour, the page tour and hand tour, "IP" has become the industry's hottest topic. Manufacturers have to change their influence in the market by buying, cooperating, creating and so on. 2014 will become the domestic hand travel industry IP year, Jin Yong Martial arts, Western literature, classic stand-alone, animation copyright, film copyright, such as well-known IP, become the object of the manufacturers.

Film IP is very strong, but also with the hands of the audience face a very high degree of overlap. At present the movie copyright in the market, has been competing for each family. For example, "Ice and Snow", "God Stole Milk Dad", "the West Swim down the devil" and other films have been adapted hand tour, foreign masterpiece has been quickly introduced to China.

In addition to film copyright, animation, novels, TV programs, TV dramas and other IP are the market attention, of course, for IP preferences, the home is also different. In the hand tour in the film, animation and independent IP has opened a strategic layout.

GDC:

GDC is the abbreviation of Game Developers Conference, the Chinese name is the game developer Conference.

GDC is the biggest gathering of the annual game developers, with tens of thousands of game developers participating in the Conference every year. The awards include the annual Best Game award, the Best Original Music Award of the Year, the annual Best Role Design Award, the annual Best Game Design Award, the annual Best Game Design Award, the best Game Design Award of the year, and the Best Screenplay Creation Award of the year.

CMGE China Hand Tour:

CMGE China Hand Tour is the world's leading mobile game developers and distributors. Focus on the development and distribution of mobile games, on September 25, 2012, landed in the United States Nasdaq, the stock code is "CMGE." CMGE China is the first mobile gaming company to land in the Nasdaq Capital market.