Deepen SEO strategy on landing Page KPI assessment

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In the construction of marketing website you need to think about: when you intend to create a landing page to deepen your SEO strategy, in the Web optimization should be used before the key performance indicators (hereinafter referred to as KPIs) to assess the page, in the Web page after a period of time and how to follow?

Depending on the type of landing page, the metrics we follow are different. Today I share a comprehensive list of Web page KPI checks.

The following KPI List Checker applies not only to the SEO strategy of the site, but also to the paid-click advertising Strategy (PPC) and direct mail marketing strategy.

First, Web page production of the early KPI indicators

Before you plan to improve your page rankings and increase your site traffic and then increase the conversion rate, you should first evaluate the page with a set of mature metrics that will help you calculate the effects of future promotions more accurately.

1. Pages are accessible

Once the Web page is made, it is important to make sure that the Web page can be crawled and indexed by spiders.

Check the following items:

A. The server can successfully return the results of the Web page.

B. The Web page is located in an accessible folder and ensures that the rules for the robots file do not exclude it from the outside.

C. Web pages with good access compatibility

2. Another point is to check the compatibility of Web pages in different browsers and mobile terminals.

Check the following items:

A. Web page load time not more than 10 seconds, the shorter the better.

B. Web pages are well compatible, and you can detect them through a different browser on a personal terminal-making sure your site looks the same in different browsers.

3. Keywords in key areas of the Web page

Check the following items:

If you plan to get traffic from a search engine, you must make sure that keywords are present at the key point of the page code.

The URL in a.url standardization contains keywords

B. Keywords appear in the title

C. Keywords appearing in meta description tags

D. Keywords appear in the content title

E. Keywords appear in the first natural paragraph of the content

4. Number of keywords in web pages

When you create a Web page that is indexed by a search engine, searching for certain keywords will search the page, including your target keywords.

Check the following items:

A. Landing page keyword is already someone in search, you can through the Baidu Index and other tools to view.

B. When searching for the target keyword, the page is in the rank of what kind of position, this usually use webmaster tools to view.

Second, after the completion of the Web page KPI indicators

When your page through the first few items of the test, the description can run smoothly, you will give the Web page to build some outside the chain will also change landscaping layout, some of the following indicators are noteworthy.

1. The popularity of web pages in social media

Whether the Web page has a social media sharing button, and whether there are links to the Web pages in social media.

Check the following items:

A. How many times has the Web page been shared in social media, or how many times it has been collected?

B. How many fans have been gained through this web page, although this is not very accurate, but if the number of company fans due to the Web page on the line has been significantly increased, this indicator is a measure of the value of the page is one of the important indicators.

C. Traffic obtained from social media

2. Participation Scale

Check the following items:

A. If the Web page allows comments, view the number of reviewers.

B. Commentators have a social media home page (if a visitor with a home page in social media leaves their display page, it will generally increase the weight of the page)

3. Reverse link of the page

If the Web page is popular on the internet, there will be some backlinks linked to the Web page.

Check the following items:

A. How many different pages are linked to the page

B. How many different domain names are linked to the Web page

C. page weights for importing links

D. Age for importing linked domain names

E. Import link contains the target keyword you set

F. What is the number of links outside the link page?

4.PR value

When the Web page has a certain attraction on the Internet, you can compare the rankings of the target keywords with the current rankings when the page is initially online.

Check the following items:

A. Landing page target keyword ranking

B. The change in ranking, when you need to use a notebook to record a period of change in ranking, more energy to observe several important target keywords

Different regions of the target population using different grammar, language habits, you can use some SEO tools to query regional potential consumers of some language habits.

5. Web Page Traffic

People who have done SEO know that a good ranking does not necessarily mean high clicks, so you need separate tracking of the flow of a single page.

Check the following items:

A. Number of independent visitors to the Web page

B. The keywords that visitors use to log on to the landing page, and analyze the keywords that can add some high search volume to your landing page but have not been discovered in the early stages.

Many search engine optimizer complain that their web page has a good ranking in search engines, but not many visitors. Then there are two ways to check, first check how many people search for the keyword, and then check your page title and description to see if the visitor is attractive enough.

6. Transformation

Check the following items:

A. Viewing the visitor bounce rate for certain keywords and links

B. Statistics on the average length of stay of the visiting guests

C. Target keyword conversion rate

D. Target keyword bounce rate

These are important metrics that directly determine how you will make a website revision to improve the user experience. Here's a new survey that says nouns are more appealing than verbs.

7. Per capita visitor income

You may use per capita visitor income to measure KPI, e-commerce Web site in the construction of Web pages using different prices to view the purchase rate is more appropriate.

To sum up, you may have a question-why do you have so many KPI metrics? Why not just consider the flow, conversion rate and per capita visitor income on the line? Web page is like a car, the car can not travel sometimes because the wheel does not turn, or turn too slow, check all causes it does not turn, find the root cause and solve it So that the car can travel normally. This article is from the Pacific Network (http://www.ynynyn.com/marketing-website/), respect for the author's copyright, please note the source when reproduced.