Defect complementary web game with netbook

Every reporter Nings strong from Beijing on the surface, web games and netbooks in their respective fields have a certain defect, but when the concept of the two together, it is possible to collide with a new spark. "In the eyes of Xu Liang, the marketing director of a domestic network game company, the netbook in the 3G era is emerging as a new business opportunity: Web Games.　　The netbook and web games bundled marketing, so that the two rely on each other deep into the mobile internet users and achieve a double win, the current netbook is another marketing hotspot. Web game Landing Netbook "although some people think that the netbook is only a special product of the financial crisis, once the economic upturn will lose demand, but we still value netbooks and online games bundled marketing model, which allows online games to rely on netbooks, in-depth to mobile internet users.　　Xu Liang The new model with confidence. In fact, the new field of Pathfinder is surfacing. A line of industry insiders said, there have been "blood Three Kingdoms", "Martial arts Hero", "kingly" 3 of domestic web games are landing netbooks.　　Manufacturers related to the owner revealed that the pre-installed online game has become a netbook sales staff to demonstrate one of the functions. Previously, the domestic network game manufacturers Jinshan Company and Lenovo Consumer PC on the network game "Swordsman Love" to expand the in-depth cooperation of the message.　　Sources have confirmed that Apple, which is about to release a new generation of netbooks, has also been in touch with Chinese online gaming companies recently. It is reported that Lenovo hopes to create an entertainment platform on its consumer PC, which will be able to make money from Jinshan software, games preloaded in this platform.　　Lenovo has contacted a number of online game makers earlier and plans to set up a keyboard shortcut on the home PC's desktop to enter the gaming platform, according to people involved. For a moment, landing netbooks become the eyes of the network game manufacturers "golden" Light Road. Xu Liang is currently working with various netbook brand manufacturers to discuss how to put online games pre-installed in each other's PCs.　　In addition, some of the higher hardware configuration of the Shanzhai netbook brand has become his alternative. "Online games for netbooks, in the application of the same complementarity," Xu Liang told reporters, a number of recent netbook brand manufacturers to find online gaming companies, negotiations pre-installed and other cooperation matters, "even some of the Shanzhai notebook computer brands have come to us, Their machine hardware is better suited to the game configuration than the one or two-line PC-branded computer products. "Defect" complementary "to form a marketing bright spot" after the sex promotion was stopped, the domestic web game has not found a more suitable propaganda point for a period of time, until the netbook landed each big store.　　"Xu Liang told reporters that because of the low threshold of Web game entry, the early 2008, a large number of enterprises quickly into the market, a large number of suspected violations of the Web game marketing model frequently appeared, but ultimately by the relevant law enforcement departments investigated. "The emergence of netbooks, no doubt that the web game to find the most suitable carrier," Xu Liang, web games do not need to download the installation client, the machine performance requirements are very low, the mainstream configurationNetbooks are perfectly capable.　　At the same time, the users of the web game to the Internet for a long time, mainly with the user group of netbooks coincide.　　Sales of netbooks in the third quarter of 2008 amounted to 5.61 million units, up 160% from the previous quarter and an estimated 16% of laptops will occupy the netbook market by 2011, DisplaySearch, a market research agency. While netbooks are selling well, online game marketing has also found a new marketing model. Netbook is undoubtedly one of the most concerned topics in the 2009 IT industry.　　When the need to break through the web game manufacturers hope that the variety of online games reborn, netbooks become the first choice for marketing. Unlike running a large online game on a desktop computer, the hardware configuration of netbooks and the mobile Internet under 3G networks make it hard to ensure that large online games run smoothly on netbooks, "which has also become a bottleneck for online gaming to enter the netbook."　　"Xu Liang that, for the moment, the use of small broadband, low requirements for computer configuration, so that the web game to become the first to landing netbooks pioneer."　　But an industry analyst believes that at present, 3G netbooks still exist such as 3G Internet tariffs, 3G broadband coverage restrictions and poor user experience and many other mishap, netbooks in the Internet market has no obvious advantage. In this regard, the Austrian Sheng Technology operations director Ling Xuan, "on the surface of web games and netbooks in their respective fields have a certain defect, but when the concept of the two together, it is possible to collide with a new spark."　　"Especially on both sides of the user are white-collar-oriented, which is fundamentally different from traditional online games." Ling Xuan that the web game has a high degree of play, and its poor performance from another perspective also greatly save the bandwidth of its resources, coupled with the strategy of web game nature play can allow players do not have to invest a lot of continuous time, also do not need to play the game immediately. "The above characteristics are just the same as the bandwidth of the netbook, traffic restrictions, operating experience restrictions to compensate for each other."　　"The split pattern is still groping." According to Magicgame, head of the online game overseas export Company, Chen Shiming, the developed countries have relatively high net penetration rate, foreign game agents choose Agent Products, has begun to consider whether the game can run on the netbook. 2007 Chinese web game user size of 2.5 million people, 2008 User size has reached 9 million people, an increase of 260%.　　In the next 3 years, the users of the Web games will grow by about 5 million people a year, with a breakthrough of 20 million people by 2010 to 20.2 million, the consultancy predicts. In China, the pay model of the 3G netbook itself may provide a new breakthrough for the traditional online gaming operating fee model.　　Internet commentators Zhang Shule that, as long as the web game in the marketing strategy for the netbook users to give certain concessions, then the netbook can become the best Web game divergence. At the end of 2005, China's online game giant Grand Corporation will pay the original online game modelTo the user free to open most of the content of the game model, the new charging model, but also become China's online game market to regain the position of the turning point.　　News links to do web games online game companies do not rush to make money in recent years, "Web Game" a frequent appearance of the word, become the highlight of the Internet news.　　At the beginning of March, NetEase launched its first web game, "Rich a West Tour", officially entered the Web game market.　　Subsequently, online games company Blue Harbor said the company's first web game products have been tested inside the company. In late April, the giant network revealed that it was developing several web games and plans to bring the first product to market this year.　　The 51.com, which has won a 51 million dollar strategic investment in giant networks, has also expressed interest in increasing the intensity of web games.　　May 19, Perfect space-time chairman and CEO Chi confirmed that the company has recently been to Chengdu, a "page" of the Web game company Strategic Investment, perfect time and space with 15 million yuan to buy a part of the company's equity. On the eve of the second China Web Games Summit on May 18, the organizers announced that China's first web game incubator will be launched with the creative industry Park of Jiaxing, Zhejiang, to provide web game developers with business registration, office space, tax preferential policies, business Operation guidance, financing consultation, Game business cooperation promotion and so on all support.　　China Network said that the platform plans to build a domestic largest, global leading web game development, operating base 2010 years ago. Many companies flocked because of a wave of web games in 2008.　　According to Iris Market consultation, the number of users will reach 20.2 million by 2010. "Now MMORPG games (large multiplayer online role playing game) users are 80 million, SNS users more than 100 million, leisure Chess card class has 6 million users, add up to 240 million of the user size." This one has 20%~30% users and web game generation intersection, 40% of users can easily accept web games, SNS users will be more easily converted into web game users ... This estimates that the number of future web gamers will certainly exceed 100 million.　　"Game Valley CEO Zhang Fumao had this estimate. But the industry still has some reasons for not optimistic about the Web game: The development threshold is low easy to replicate, the game life cycle is short, encryption more difficult than the client game and so on. Most importantly, the web game has not yet been able to generate a single income of hundreds of millions of products, so it is too early to say that the market will be hot. Xufeng, a senior analyst at the online market consultation, also used the word "accidental" to describe the sudden hot phenomenon of web games.　　She said that the current profit model of the Web game is still mainly selling props, advertising and monthly rental costs supplemented, can only do small income. Large online gaming companies began wading in the web game does not mean that they have valued the market, NetEase, Shanda and other large companies to invest money in the web game relative to its mainLine products are just bucket, these companies do not put too much resources into web games.　　Now investing in web games is more of a strategic consideration for large companies, with products on hand, once the market has done so quickly to intervene, and as a supplement to the product line. Xufeng concluded that at present, in the field of Web game, enterprise investment for the strategy, the individual investment for the cash, and the wind in this piece, because the risk of the greater prospects are not clear, almost all unwilling to intervene. Every journalist Zhongchunhui