Dell exits VMware Replenishment Public cloud market "coming and coming"

Remember Dell's promise to launch this year's OpenStack-based public cloud? Well, it's not coming. May 20, Dell announced the abandonment of the public cloud project, instead selling the public cloud based on Joyent, Scalematrix and ZeroLag, and focused on the private cloud.

Someone is out, someone is filling up. A day later, VMware unveiled specific plans to compete with Amazon, Google, Microsoft and Rackspace in the public cloud market. This is VMware in the industry after all kinds of rumors and speculation after the official stance.

Plus, Google has made two big strides in cloud computing in the I/O conference not long ago: IAAS Services Compute engine support hybrid cloud, PAAs services app engine support PHP, and Microsoft Azure landed in China, What we see and feel is the heat and the intensity of the public cloud market, so "coming and going" will be the norm.

Dell Favors Private Cloud

"The private cloud business is Dell's bread and butter. "In the face of all the confusion, Dell's vice president of cloud computing, Nnamdi Orakwue, made no secret of his love for the new sweetheart.

Why did Dell make such a big adjustment in the cloud-computing strategy within six months, abandoning "old love"? The reason Dell gives is: "Dell finds that customers do not want to be locked into a cloud vendor and want to be assured that the workload can be moved when necessary." ”

Dell's abandonment of the public cloud is traceable – two weeks before the announcement, Dell bought Enstratius, one of the most innovative start-ups ever seen by Gartner. Founded in 2008, it provides the ability to manage individual or multiple clouds. The applications managed by Enstratius can come from private cloud, public cloud and hybrid cloud, which can provide automation, scalable management, application configuration management, usage management and cloud utilization monitoring.

"Given that Dell currently has Enstratius, it makes sense to abandon the public cloud, and they will not focus on being a single cloud service provider." Dell has chosen a two-pronged approach-offering customers multiple cloud service providers, but if none is right, Dell can sell Enstratius as well. An IT person wrote in a blog comment.

Indeed, Dell has confidence in Enstratius's ability. "Enstratius can support the management of more than 20 different cloud services," Nnamdi Orakwue stressed. The cloud that Enstratius can manage includes the products of almost all major cloud companies, such as Amazon, Rackspace, Microsoft and Google. There is no doubt that Enstratius has become the core of Dairyun strategy.

Forrester's cloud-computing industry observer, James Statten, believes Dell is doing a good job of consolidating it in less than one months of acquiring Enstratius. Dell's new cloud strategy for customers ' attractiveness now, through Enstratius, customers can deploy resources freely across multiple clouds.

How can Dell, a positive transition, get rid of the hardware provider's "problems" when providing IaaS? Enthusiastic insiders have suggested the following: "Do not alienate independent IaaS customers because of competition in the business, and ensure that you provide a value-added IaaS rather than storage and calculation; Create business processes and delivery value Rather than simply increase capacity and compute power; Create app stores to increase IaaS value and connect to external by providing APIs. ”

VMware and partners Rob Business

Here, VMware is introducing the details of its plan to launch a public cloud product, a central part of VMware's new hybrid cloud strategy.

Receptacle World author Brandon Batle, the technology media, says that VMware has shown that it is trying to increase its efforts on the cloud and link its growth to the cloud.

"VMware has previously touted itself as a partner-centric company, but it seems a bit untenable with its latest policy release." Brandon Batle revealed that one person from VMware actually admitted that the company might compete directly with some of its "beloved partners" and might offer new opportunities for some manufacturers.

VMware, in the eyes of the outside world, occupies an excellent position in the cloud computing market, while also occupying one of the most precarious positions-it has valuable "fixed assets" at the management level of the data center, but the dominance is slowly eroding. Virtualization software gives VMware the opportunity to provide customers with a common platform to connect internally deployed VMware management software and VMware's upcoming new public cloud.

VMware emphasizes that IT staff is as handy as using tool software locally when using its cloud. But VMware needs to prove that the common management platform it offers is of value to users. You know, it's not the exclusive thing. Microsoft, for example, is proud that Office applications can be deployed locally or extended on Azure.

There is also an unavoidable question of how to deal with the relationship with a partner. At present, more than 100 companies such as Verizon Terremark have already used Vcloud Director in their public cloud, which means that customers actually have a common management platform for technology. The VMware Public Cloud features simply that it is provided directly by VMware, not by Third-party partners.

"We are not competing with Vcloud Director Partners. Anyelos Quetas, a product marketing manager at VMware Cloud Services, explains. But he must admit that the overlap of the customer base is unavoidable.

"The cake is big enough." Anyelos Quetas that Vcloud Director partners can win differentiated competitive advantages by catering to specific vertical industries or providing packaged services.

(Responsible editor: The good of the Legacy)