Demystifying vivo double eleven ultimate battle report

The double eleven singles day perfected the curtain. According to the data given by Tmall official, the 11.11 all-day cat trading volume reached 168.2 billion, a significant increase from last year. Obviously, the consumption upgrade has become a good opportunity for income generation in various industries. Especially in the mobile phone industry, as long as the product is attractive enough, everyone pays the minute and minute. Demystifying the double eleven ultimate battle report of vivo, do you understand the hidden information inside?

For example, the domestic brand vivo won the gratifying results on the day of 11.11. Today, it also showed its ultimate battle report. The whole is very interesting. Let's take a look at the big things that vivo has done on the double eleven singles day.

Even record

As far as e-commerce festivals are concerned, from 11.11 in 2016 to 6.18 this year and to 11.11 in the end, it is a straight-line growth. Compared with the double eleven singles day in 2016, the sales growth of vivo this year reached 234%, and the sales growth reached 228%, all of which doubled, which undoubtedly brought the influence of vivo products and brands to a new level.

At the same time, on the 11.11 day 0:00 shopping spree started, only 60 minutes of sales of vivo sales / sales exceeded the last year of the eleventh all-day, refreshing the record of vivo. This also means that after the replacement of their own Sologan last year, the difference in the creation of vivo in the field of mobile phone photography has been very fruitful, especially the launch of the full screen mobile phone vivo X20 series, which has gradually become the new industry in the shooting performance of vivo products. Benchmarking.

Full screen strength

At present, the "home-time flower" of vivo is the X20 full screen mobile phone. The same is the one-hour sale at 0:00 am on 11.11. It immediately won the full screen mobile phone sales champion of 2500-3000 price segment in the three platforms of Tmall, Jingdong and Suning Tesco. It is one of the heroes of this record.

Whether it's a design or a functional experience, the vivo X20 full screen phone can be called a model of the current full screen phone. Firstly, the front screen has a full screen design with a full screen ratio of 6.01 inches and a screen ratio of 18:9, which gives the user a wider visual experience. Combined with Face Wake 3D depth of field facial recognition and ISkip navigation gestures, the X20 is provided for the X20. A better overall screen experience. Moreover, during the Double Eleven singles day period, there is also the X20 vivo blue sale, and the single value has been welcomed by many young consumers. 

Secondly, in terms of our photo-requirement, the X20 is based on the high-quality hardware of 2x12 million (24 million photosensitive units), supplemented by the vivo image Rubik's cube technology, and can still exert strong camera ability in the backlighting environment such as sunset and bedside. There is also a professional depth of field sub-camera in the rear dual camera. The portrait photo experience is still excellent, and it is easy to take a clear picture of the background blurred natural portrait.

Especially in the game experience that young friends love, the performance of the X20 is still remarkable. The machine is equipped with a balanced performance of the Snapdragon 660 processor, equipped with 4G big memory, built-in vivo Game Engine game engine can intelligently dispatch the CPU core, intelligently identify the game scene and automatically allocate memory resources, so that the X20 has every moment Smooth game experience. It is worth mentioning that the vivo X20 full screen mobile phone has passed the rigorous testing standards of the KPL King Glory official event machine. Even the mobile phones that professional players praise can certainly become the first choice for everyone.

Machine TOP3

Vivo this double eleven singles day can be full of harvest, the following three machines can be said to have a lot of credit. The X20 full screen mobile phone, which is more popular in the 2500-3000 price range, need not be mentioned. The more popular camera phone X9 and the more popular camera phone Y66 have also achieved good results.

Among them, the X9 with 20 million soft light double camera has a direct drop of 400 during the double eleven singles day activities, and the thousand-yuan self-timer artifact Y66, which is more attractive in the event of more affordable prices, and instantly acquired the self-timer Favor.

Regional big data and V powder big data

The vast majority of users purchased on the day of the Vivo Double Eleven singles day event came from first- and second-tier cities. According to this ultimate battle report, users in first- and second-tier cities can purchase 68% of the mobile phones purchased during this event period, including Guangzhou, Shanghai, Shenzhen, The top five cities of Hangzhou and Beijing rank in the top five.

At the same time, the youngest user is only 14 years old, the most mature is 68 years old. The southernmost user went to Sansha City, Hainan Province, and the northernmost part went to Mohe Town, Heilongjiang Province. These data show that the pursuit of good products for good mobile phones, part of the age area. It also reflects the wider and wider user base of the vivo brand and products, especially in the young consumer groups, which is more preferred for vivo phones.

Summary:

Vivo this year's double eleven singles day big wins, in the final analysis, the product has the final say. Solving the user's real pain points and improving the user experience has become a breakthrough in the mainstream products of vivo, and the product strength is beyond doubt. During the fierce competition of smart phones, it is really not a shame to not play the good cards without arrogance and stability.

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