Design of shopping cart adapting to search engine optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At present, most of the shopping cart system is to use the method of dynamic database calls, according to the front-end users browse product information and click on the product link to display in the page. This approach not only benefits the user experience, reduces the ' volume ' of the site, but also facilitates users to search for goods online. But its disadvantage is that the search engine is not friendly, because the crawler is difficult to crawl to store in the database of the content of the Web page, thus affecting the site product page in the search rankings. Therefore, how to solve the shopping cart design in the search engine support is an important link in the construction of E-commerce website.

First, the careful choice CMS system

In doing e-commerce sites, many owners will choose the open source of the shopping cart system for development, but not every one is appropriate, can create a product page automatically generated static URL (that is, does not contain database variables and question marks) of the CMS system is the first choice. Therefore, the webmaster should choose to support the URL rewrite function of the CMS system.

Second, the establishment of the product static page index

Many foreign trade websites are designed to add index pages in the footer of each page with the first letter of the commodity as the category (that is, A to Z). Not only to facilitate the user's search, more important is to facilitate the Crawler Web site Merchandise page crawl, play the effect of the birds.

Third, the establishment of popular search keywords page

As a result of the construction of foreign trade website with a wide range of products, most users will search the keyword to find their own products. Therefore, the webmaster can through the popular search product name Design special page, in order to facilitate the search engine on the hot products crawl, thus improving the search engine rankings of this category. Some open source shopping cart systems, such as Magento, support the ability to automatically generate popular keywords.

Iv. Create a special website map for the goods

Although it is not possible to add each product to the site map, it is also helpful to crawl the search engine by building an XML sitemap file for categories of goods (large classes and small classes).

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]