Dialogue Microsoft operating System Vice President Joe Belfiore:windows

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After today's Windows Phone 8.1 Update and Natalie Conference, Joe Belfiore, vice president of Microsoft's operating system, received an interview with 36 Krypton. In the interview he bluntly acknowledged the challenges facing the Windows platform in the consumer market, but it also gave us a blueprint of what Microsoft sees as a future market.

As the saying goes, "peer face Red", not to mention the teacher out of the same gate. Arturo Toledo, a former Windows Phone team designer, mentioned in his Twitter account two months ago that he believes that Windows 8 's "interactive experience is fundamentally flawed" (Windows 8 UX was fundamentally Flawed), but he also mentions that the designer of the Windows platform (which includes Windows, Windows RT, Windows Phone, Xbox and other future products), Albert Shum, is an extremely good designer, Believe he will make a change in the future.

Joe Belfiore is not in a hurry to deny the comment on Windows 8 interaction. He is frank, although Microsoft has seen personal devices from traditional mouse to touch the interactive change, but the launch of Windows 8 time point too early and lead to poor market response. Since most PC devices still do not have touch screens, and chip and hardware developers are unable to keep up with the trend to bring complete device innovation, such radical interaction changes in touch-screen devices can achieve good satisfaction, but the traditional device users can not adapt.

At the same time, Joe notes: With the introduction of Windows 8.1 Update, Windows Store has been upgraded by the fact that icons are placed on the Quick Launch bar by default, and the amount of downloads and usage of Xiandai applications is improved. After the new version of the traditional user interaction habits to optimize, Microsoft's research data in the user satisfaction compared to the previous version also significantly improved. Microsoft is constantly refining its once overly aggressive interaction system to accommodate most users, "We believe Touch is the future of personal device interaction."

Here, it is not difficult to understand the original intention of Microsoft to launch new Surface devices-that is, by constantly demonstrating the possibility of hardware design, and new hardware and system integration potential to guide manufacturers and users to accept this trend. In Windows Phone, Joe hints at a similar idea.

The update speed of Windows Phone has long been criticized by users, and Microsoft has revealed this year's build that it will speed up the pace of updates to Windows and Windows Phone systems in the future. We have seen Windows Phone 8.1 Update Enter the developer Preview test process only three weeks after the formal push for Windows Phone 8.1.

And for the acquisition of Nokia, the original Lumia series of mobile phone applications will be popular in all Windows phone phones are also a focus on users and manufacturers. In this regard, Joe explained that Microsoft is trying to get some of the original features of Lumia into all Windows Phone devices, but the specific plans and specific applications involved are not easy to disclose. But a part of Lumia's proprietary applications are based on their excellent imaging qualities (such as Nokia's professional photography, nokia dynamic images, Nokia re-focus and Nokia smart shots), which are closely related to the hardware level of the device itself. Therefore, Microsoft's first and foremost is the joint OEM manufacturers push device design and manufacturing innovation, on this basis for the BSP and software part of the upgrade and change.

Low-end devices such as Lumia 520 have been a vital force in the Windows Phone 8 ecosystem, which holds an absolute market share in Windows Phone devices. Lumia 520 even has a significant place in the low-end equipment of the entire platform. Taste this sweetness. Microsoft further combined with BLU, Micomax, Xolo and other equipment manufacturers to introduce high quality and cheap entry-level Windows Phone 8 equipment new. Windows Phone's ecology, which is dominated by entry-level devices, is a cause for concern because of the potential for eco-growth and profitability that can be brought about by low user liquidity and proliferation potentials.

Joe Belfiore not worried. He believes low-end devices are a good thing for a growing platform like Windows Phone. Windows Phone's low-end device experience and user satisfaction are much higher than the Android-class model, making Windows Phone a good word-of-mouth. Many users who buy entry-level Windows phone devices are first contact with smartphones, and they do not have the experience of high-end devices and other intelligent systems, so expectations of application quality are not too high (so the quality and quantity of Windows Phone's existing applications can be met). But these do not mean that Microsoft does not expect to win high-end market users, but to set this goal in the longer term. As low-end devices help Windows Phone Get more users, there will be more developers involved in the ecosystem, contributing more and higher quality applications. When developers and high quality applications accumulate to a certain extent, Windows Phone will naturally gain the favor of high-end market users.

Michelle Ye, vice president of Microsoft's China equipment, Ye Shi that Microsoft Mobile is different from those that compete for dozens of or 100 yuan for the price war that some domestic manufacturers have launched in the smartphone market, hoping to win over users with high-quality, differentiated equipment. Rely on more hardware innovations like Lumia 1020 to win customers.

In addition, we also at today's venue through the staff learned: according to Microsoft Mobile Current product roadmap, Nokia Mobile President Elop and this morning disclosed Superman and Tesla two equipment will not be officially available for sale in the short term. Lumia 930 will appear as flagship in the Windows Phone series for a long time to come.