Dimensional product network only products will be the domain name "fight" in recent days to replace

A call dimension product NET, a call only product will. Originally, the website of the dimension product NET domain name is vip800.com, and the only product will domain name is vipshop.com. Now, these two companies do not want to continue the embarrassment of the same name, in recent days to replace the domain name.

This phenomenon is not uncommon in China. This year, Jingdong Mall, Xun, a store and other well-known electric Shangjun announced the launch of a new domain name. According to the China http://www.aliyun.com/zixun/aggregation/30480.html "> E-Commerce Association network Intellectual Property Promotion center released the" well-known corporate brand repeat rate Survey report "shows that The repeat rate of the top 50 brands in the world's most valuable brands has reached 70%, while the repeat rate of the top 50 in China's most valuable brands has reached 42%. According to "China's domain Name service and security status report" Statistics, China's current total number of domain name servers, but more than 50% of the domain name server is relatively insecure, 57% of the important information systems exist domain name resolution risk.

Now, "The evaluation of Network marketing results, both to enhance brand awareness, promote performance growth, but also related to corporate online brand protection." Tan Ren, Chairman of Tan Ren Information Co., said to the South reporters that the change of domain name is very important to avoid being dammed.

According to senior electrical business personage Shangxiang burst material, purchase vip.com This more simple international universal domain name, only goods will pay tens of million yuan. This kind of domain change is not just to avoid user confusion, but also a deeper strategic meaning. Clearly, the meaning of the domain name VIP is far beyond the scope of Vipshop. According to the exclusive brand owner, V IP represents the "v ery selectiveproducts selected Products", "incredible price exclusive Low-cost" and "Privileged services" privilege.

Public earnings showed that only the third quarter active users and the total order number of goods in the last year, more than 100% of the gains. Strong growth behind, the only product has more than 300 fashion buyers for the user to collect more than 7,000 cooperative brands of quality products, brand authentic daily 10 percent sales, daily orders up to 200,000 single, daily save 180 million yuan for users. According to the website of the electric dealer repeat purchase rate, the product will be topped by more than 70% of the total net first repeat purchase rate.

Only products will be said, the new domain name on the line, the company also synchronized replacement of the new logo;