Discussion on interactive design of Full-screen pop-up ads

Picture jpg or GIF, high screen, large area of advertising must consider the page loaded ads after the fluency level
For the promotion of large-scale activities, frequency control in the first quarter or one year is advisable.

Ii. Design Objectives
1, the effect is good! Try to let the tea-making users notice this activity.
2, interference small! Minimize interference to users who are not interested in this activity.

Iii. Design Points
1. What is the most appropriate screen position?

2. Is it possible to block the content?
Absolutely not!
This is why the cancellation of other ads to replace the reason, back-projection advertising (splash screen ads) is favored by customers because the customer 211.html "> Feel good, but they are based on forced users."
From the point of view of the click Data, this kind of advertisement in the first page total clicks the proportion distributes between 2%–20%. This means that at least 80% or more users may not be interested in our activities, and most of them use specific products for the site with a clear purpose. If http://www.aliyun.com/zixun/aggregation/17577.html "> advertising content covers the content of the site, it will seriously interfere with the normal use of this part of the user." What they can do is helplessly wait for the ad to be closed or immediately shut down (if a close button is provided). Do not rule out that a small number of users will be forced to click ads because of your forced occlusion, but we should never offend most users for these few small conversions.

3. Do you want to provide shutdown function?
necessary. Also, record it in a cookie and don't reappear when the user comes to the page again.

4. Is it necessary to automatically close after a period of time?
Actually, it's not necessary. Because the user's time to read ads is very different, we can not set the length of this time for users. The 3rd has been said very clearly, provides the shutdown function, puts the control power to the user. When the advertisement is not finished, is forced to shut down, but also another user aversion.
The following figure is the most recent time we've detected a user proactively shutting down an ad, validating our vision. The x axis in the figure represents the time, and the y-axis indicates the number of users who closed the ad after the corresponding time.

If you need to automatically shut down in some special cases, consider displaying the countdown on the ad, allowing the user to predict that a few seconds will automatically turn off the ad.

5, after the shutdown, whether to provide a restart function?
General interaction principle: the operation can be undone and the state recoverable.
Providing a new unwind feature gives some users a chance to come back after the main task. Both closed and expanded to fit the animation to enhance the smoothness of the page changes. Interactive mode for reference:

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