Discussion on the design and concept of enterprise online it product

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At present the Chinese Internet Service Enterprise's product began to increase slowly, with the earliest chat customer service software, to OA Office system, and then to the CRM, and so on, and from each of the first sub-industry provider to a number of subsequent vendors to compete for a market, in the same child industry within the competition is increasingly fierce. Before talking, first be clear about the concept (or product form) of two products that serve the enterprise:

1 Download based product form

2 based on C/s structure, there is a client-side software PRODUCT form

3 Cloud based product form

The above three kinds of forms can be said to be the current Internet product basic form, and to serve the enterprise's product form is no exception. The audience's response to these three product forms is no exception, the following three forms from the perspective of the customer's heart do a preliminary analysis:

The first form of the feeling is the implementation of trouble, the implementation of high cost, but let users feel something in their own hands, more assured

The second form of the feeling of implementation is slightly convenient, but need to download the client, so that users feel like data and other information is in their hands, but also the concept of cloud; In addition, users may be concerned about the quality of the client software, whether the software is virus or other concerns

The third form of feeling is very convenient to implement, and 0 maintenance, the worry is that the data is in the cloud and not in your own hands. From product design and operational experience and a large number of market examples, the second and third forms of product development potential is the largest, but also to customers in terms of resources and cost to bring more Dahua convenience. From the above analysis, choose the form of the product is very important, if the first election wrong, the back of the transition is more difficult.

A software that serves the enterprise is a complex that can be tested in many aspects, it involves the user interface, the user experience, the hardware, the function and the actual ability to solve the enterprise's requirement. Combined with the author's market observation and some foreign related product examples, share some views on enterprise-class products:

interface design and user experience

Because the author is amateur design person, to the interface feeling especially sensitive, so the interface requirements are relatively high. Imagine that when a user has a product that wants to use a feature, when he visited a poor interface design product introduction page, he will think, your product introduction page is so bad, then your product will be how good, the function will be how strong?

The fact is so, you can look at the home of excellent products abroad, or product introduction page, which is not beautiful atmosphere, layout reasonable? Because this can give customers a good first impression, so that customers have to understand the desire. So to do products first from the product interface, product home page to start, so that customers feel that the product does not miss every detail. About the user experience to do simple and easy to operate, difficult to operate and hard to understand the operation must be in a prominent position has a description of the document or a brief introduction, such as ToolTips and so on. Compared to ebay and China's Taobao, Taobao is able to make every user can easily open shop began to use, really in line with the Chinese platform. So to do the product is to really meet the Chinese use of products, is to carefully analyze the user's use habits and operating habits.

function of the product

The main thing to talk about here is a custom question. This is the current large-scale and mainstream network software has done better, but in the face of enterprise software in this point to be more effort.

For example, different enterprises have different business processes, there are different staff structure, there are different levels of deployment and classification, how in these areas in a public way to cater to most of the enterprise requirements, is the focus of enterprise product customization function.

The author's idea is to use "fragmentation" to "integration" (divergence-convergence) approach to design, the above mentioned common requirements, to a certain degree of segmentation, and then classify the elements of the partition, and then classify these elements to merge. Do this, and then consolidate these elements according to the actual function of the product to meet the needs of the enterprise customization capabilities.

Simply put, the conditions, a combination of judgment and results, using a set of conditions to determine the needs of an enterprise, and using multiple sets of conditions to define a specific complex requirement for customization purposes, and then design a variety of custom functions to form the complex functionality of the product to meet the needs of the enterprise.

Product expansion and continuous updating

In the current Internet market situation, a closed-ended products will eventually end. At present it is the WEB3.0 era, tending to a concept of sharing and interconnection. Enterprise IT products, too, need to have a rich expansion and refreshing innovation. This is a stone idea that, while enriching and constantly updating, you can allow more third party applications to know what you are running and to gain potential customers, while allowing customers who use your product to get new features and more choices for their products.

Because it is the product of cloud, so it is easy to operate on this point, and let users not worry about these tedious work; If your product is a product that customers can download and install, these updates and extensions may need to be done by the customer, and inexperienced customers or users may not know how to operate , and adds unnecessary cost and energy, which is the importance of the product form choice that just said.

Security and Trust

The basic of a product is trust, services to the enterprise software, especially the cloud of software is more necessary in this context, because the enterprise will be important data and content placed in the cloud, this is to be a certain courage and kung fu.

An emerging product does not operate as a large company, and all trust and ideas need to be set up step-by-step, allowing customers to trust your products and your services, which need to be reflected slowly in the product's updates and services. There is also the question of free and charge, all the operators of the product must want their products immediately have paid customers, and the more the better, but this is not urgent. Because a new concept and new products, especially for the enterprise of this high concern of the user community, all need a cognitive process. Therefore, in this regard to adjust to the actual situation to determine the profit strategy.

Another is the domain name problem, in China's internet users of a website or product of the first impression of the name of its domain names, a good domain name determines the product in the heart of the user's first impression of the status and strength of the company, but also in the side reaction to the product operation in the initial trust. The specific domain name problem according to product content and connotation to decide, anyway two principle: short and good remember.