Discussion on the influence of host domain name and URL on SEO

Seo object is the site, do the first site to have the server and domain name, the following from several aspects to introduce.

The influence factor of the host to the SEO
The impact of the server on SEO is not much, but the impact is relatively large.

Independent IP, regional IP
IP:IP is independent IP, this will affect the weight of your site, if the IP of a site because of cheating by Baidu punishment, will also affect you,
Regional IP, if a website is Beijing's IP, optimized is the word of Beijing, service in Beijing netizens, then in the word containing "Beijing", the server IP for Beijing's site will be higher weight.

Server stability
If the server because of the attack caused by the intermittent, will affect the user experience, the site will be severely reduced power.

Access speed
The speed of access can seriously affect the user experience, the user experience is an important point in search engine optimization, especially for those who are ready to buy http://www.aliyun.com/zixun/aggregation/14840.html in the United States > virtual Host friends to note that Must choose the engine room, the United States engine room for China to do optimization is generally poor, the proposal to buy Hong Kong host, Hong Kong main speed is good.

Domain name Selection
Domain name is the root of the site, must choose a stable and reliable service providers.

Suffix has less impact on weight,. com is kingly
. org. edu's domain name is not innate weight is very high, want to make the site bigger,. com is preferred

Do not number, not half pinyin half English.
For example, Jingdong Mall once the domain name 360buy is not ideal,

All matches are good, but good to remember is more important.
If the domain name is the whole spelling of the keyword, then you in the search engine innate weight will be very good, but good to remember more important.

History of the domain name
Registration time, Renewal time
Registration time: Renewal time because the domain name registration time will not affect the user experience, so that registration time on the site's weight is almost no impact.
Renewal time: Renewal time will reflect the stability of the website to some extent, the influence on the weight of the website is weak.

Station time, Waste time
Once the site is built, once the domain name is resolved to the server, there will be a lot of search engines crawling your site, with the accumulation of time, you will get huge outside the chain. Long time to build the station, Baidu will think your site is very stable, if the site you build a very long time, but a period of time the site suddenly stopped, At this time, we need to consider the problem of the waste, in a certain period of time, the original site of the chain will be retained by the site, so purchase domain name, you can buy a number of construction sites for a long time, waste less time (two years) of the site.

Whether to be punished by search engines
The website that is punished by the search engine is difficult to recover, the process is complex, the effect is slow,

Other factors
Domain name State suffix
Domain name registrant contact method, address (weak impact)
Domain name search quantity, domain name mentions number
Host domain name to pay attention to the problem
Change server (interval)
Preferred domain, change domain name (301 turn)
Add WWW domain name and do not add WWW domain name do not mix.

The effect of URL on SEO
Keyword matching (Chinese directory file name conjunctions)
Level two domain name
Directory depth and URL length
Dynamic static (dynamic parameter movement exists simultaneously)
Case study
Domain name contains keywords or pinyin

Baidu Search Recruitment, in addition to bidding, ranked first is the domain name contains keywords Pinyin website, visible full matching site impact is great, the domain name contains keywords or pinyin type as follows

Full matching domain name
Domain name first appears complete keyword
Sub-domain full match (level one or two)
Domain name is suffix (zhao.pin)
Keyword blending appears (e.g. zhao.pin.com)
The effect of hyphens

The full match of the hyphen is equally high

Some ambiguous words are even higher than the full match.
Hyphens are not recommended for users.
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