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With the popularity of the internet in China, more and more people begin to contact and use the Internet. According to statistics, up to now, the number of netizens in China has reached 1/10, becoming the second largest Internet user country after the United States. For the so-called "four media" network media, their role in the entire Internet will be more and more big.
As a new type of media, network media has the advantage of traditional media. It has many characteristics such as convenience, efficiency, mass, openness, interactivity and freedom. In general, China's network media is the right direction, rich content, vivid form, close to the reality, close to life, close to the masses, by the vast number of netizens generally welcome. In recent years, with the development and application of new technology, the advantages of network media increasingly prominent, become the backbone of the entire media sector. But what must be brought to our attention as a result of the interests of the drive, there are a small number of websites one-sided pursuit of commercial profits, published obscenity, pornography, gambling, violence, insult, defamation and other aspects of the content, these undesirable phenomena, serious harm to the social and national security, damage the credibility of the network media, has been the vast number of netizens and the general attention of the community, become the impact of the healthy development of the Internet a most prominent problem. Undoubtedly, these problems will put our network media at a crossroads: How to play the network media advantages of the premise of the network security to do a good job of maintenance and protection? This is also every one of us engaged in the network media business must seriously consider the problem.
No matter how the media form, must assume the responsibility which the society entrusts to them, this is also it as the public media must undertake the duty. Since childhood, it is related to the security of our personal network, related to the people's livelihood, related to social progress; from the big said, it is related to the stability of our country's political and economic development, even related to the external situation, is a heavy responsibility of the cause, it should not be overlooked. The network media enterprise's personnel more grasps the Internet domain The discourse right, our each thought, each speech, will directly or indirectly affect our country a billion of Netizen's sentiment and the viewpoint, therefore we should have the sober mind and the high quality theory level, The network security as a basic work criteria to follow, and on this basis to bear a certain social responsibility, and actively guide our netizens to join in the maintenance of Internet security, which is a good thing for the people.
Relatively strict management standards will eliminate the enthusiasm of some netizens to participate, but from the most basic professional ethics, social security, national image to consider, we have to face more tests, in tens of millions of saliva in the head head-on, as far as possible to guide netizens. For the entire website, including forums, blogs, videos and other interactive columns, we should consciously to maintain network security efforts. Concretely embodied in the following aspects:
(1) The good facts are closed. Adhere to the news, paste, blog, video source authenticity, objectivity, impartiality, abandon the whole Internet in the bad information. For those who violate the principle of authenticity, arbitrarily exaggerated, fabricated facts false information, we should resolutely eliminate, this kind of news is not only to our vast numbers of netizens cause physical and mental harm, but also to the parties is a great injustice. The responsibility of the media is to disseminate the information sources to the public and to let the public know more about the truth of the facts, which can not be added to any individual thoughts, nor can it enlarge or narrow the news facts arbitrarily. There is nothing to be said for this. This is also our entire Internet industry the most basic responsibility moral requirements. This is the responsibility that our Internet practitioners need to shoulder for this society. Clear the Objective Truth report, we should also pay attention to the timely attention and processing network bad information. Our definition of bad information includes the following areas (from national general standards):
A violation of the basic principles established by the Constitution;
b endangering national security, divulging state secrets, subverting state power and undermining national unity;
C Damage to the honour and interests of the State;
(d) Incitement to national hatred, ethnic discrimination and the destruction of national unity;
e undermining the national religious policy, advocating cults and feudal superstition;
F Spreading rumors, disturbing social order and undermining social stability;
G internal obscenity, pornography, gambling, violence, terror or abetting the crime;
(h) Insult or slander others and infringe upon the lawful rights and interests of others;
I incite illegal opportunities, associations, processions, demonstrations, crowds to disrupt social order;
(J) Activities in the name of illegal civil society organizations;
K contains other content prohibited by laws and administrative regulations.
The existence of such information will have a negative impact on our netizens, the impact on our netizens, and the mainstream of the society, for our society to form a good atmosphere, the construction of a harmonious society has negative impact, we must resolutely to combat.
(2) Consciously safeguarding the public interest, not the opposite direction, the positive direction of social events.
(3) Clear responsibility of pluralism, Web site management and the integration of Internet users self-discipline, communicators and the audience share the responsibility. Establish a good interactive communication platform and public social supervision system to encourage netizens to consciously join the Internet security monitoring work. In fact, our existing system is too unitary. In the case of offending content, our usual practice is the accountability system for Web site managers. However, this approach, although the main part of our internet requirements, but for the internet's largest audience, but can not play any restrictions. To put it another way, to truly network security, only by the site's managers to restrain is far from enough, ordinary netizens should also be in their network activities to assume the corresponding responsibility, to achieve the combination of guidance and constraints, the greatest extent to prevent the network media irresponsible behavior. At the same time, the site should be hosted to connect Internet users and management of the bridge role, to provide users with loose, good, honest service platform, let the public give full play to their self-discipline and protagonist consciousness, in order to establish a good interactive atmosphere to do a positive attempt to achieve the universal supervision, the national Health participation in the network activities of the situation.
In short, the network media in the entire Internet responsibility is significant, can not be ignored. It is the responsibility of our network media to correctly guide the public opinion, bear the social responsibility of knowledge transmission, convey serious cultural knowledge and excellent social heritage to the masses, use the advantages of the industry to play an important role in the network life of the masses, help the netizens to set up correct outlook on life and world view. Strict industry ethics and good mentality adjustment is to assume these social responsibility of the important conditions, only really bear the responsibility, our network media can gradually mature, can have good credibility, drive the whole Chinese media strong.