Discussion on the solution of website SEO for small and medium sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now basically every small and medium-sized enterprises have their own site, but most of the corporate web site does not play the role of E-commerce, at most only on the business card more than one row of Web site, many corporate sites are submerged in the vast network of sea, most of them become zombie stations. However, with the rapid development of the network and the increasing importance of e-commerce, many enterprises realize the importance of E-commerce to an enterprise, it can be said that the next ten years 80% of enterprises will carry out e-commerce channels, then the site is the window of this channel. So the problem is that your site must be known to users, or search to play a role, which derived from the site optimization, that is, any site must be optimized and promoted to be users know and understand. Do site optimization and promotion for nearly 1 years, but also summed up the site optimization and promotion of some views, then I use this year's optimization experience to say small and medium-sized Enterprise website SEO solution.

Corporate Web sites and a variety of large information sites are different, Enterprise website is very simple, general also 5 to 8 columns, the General enterprise Introduction, product display, customer service, contact information, online message, job recruitment, corporate news, etc., which determines the cost of doing corporate websites is really low, but low cost will also have problems. Low-cost corporate web sites are generally lack of HTML static generation, resulting in a lot of URLs are dynamically generated, and a large number of the use of table layout site, the general web design staff after a page, the other pages will copy the head of this page and the tail of the common document, Ultimately, the title and description of each page are the same, and web designers and programmers generally don't know what to do with it, but it does make it difficult to optimize the site later. Enterprise website There are many problems need to be specialized analysis, here mainly said small and medium-sized Enterprise website How to do SEO, how to establish SEO program.

Recently on hand there are 5 corporate sites need to do SEO, looking at these 5 sites, most of them are 5 pages, and even have a even backstage. The common problem with these corporate websites is that URLs are all dynamic, and here is a summary of some of the flaws in the design of most corporate websites. Take one of the three-roller gate website chcxt.cn to examples, first of all, the first response to the site is that this site is too rough, the overall feeling is messy, column classification is not organized. Second, the Web page loading speed too slow, open the entire Web site needs about 10 seconds, for corporate websites, this speed is too slow. Third, the site title is not carefully filled out, and each column is the same title. Four, the description description All is the keyword stuffing, and does not have the reasonable writing. Five, the URL is all dynamic, this is very bad for spiders crawl, although Baidu recently announced the Search Engine Optimization guide can crawl dynamic URL, but in general, the Spider program is afraid to fall into the spider program traps such as Infinite loop, hit the dynamic URL or will bypass. Five, the site is added a lot of black links, this point I believe that most of the enterprise station will exist in this problem, because the enterprise station will generally be in the state of no man, this will give outlaws have an opportunity. VI, the picture has not been processed, the home page hangs the leader Big photograph, this does not doubt, I think many enterprise stations all have this flaw, the company product basically does not mention, but the homepage must have the boss big photograph, looks like this more authoritative. Seven, there is no friend chain, I think this and corporate bosses do not understand SEO-related. Eight, friends of the chain are generally Baidu, Google, Alibaba, etc., it seems that they are the cattle station partners. Summed up, there are many many problems, here is not one of the list, the following said as SEO personnel how we should deal with these problems, and develop a reasonable SEO program.

The website structure readjust

The structure of the site is necessary to adjust, so as SEO personnel best understand HTML and programming knowledge, otherwise do SEO will be difficult, can say step by step difficult. Site structure adjustment involves a lot of points, first of all, to make the whole station look harmonious, consistent Web page tone, at least give people look comfortable; second, the code is streamlined, whether it is home or column pages, content pages should be streamlined code, that is, the so-called program to lose weight, Including the JS code and CSS code extracted out into a separate file, as little as possible or do not use JS code and Flash, if you do not believe this, you can use spider simulation tools to test, I have tested a pure Flash station, the last spider can only crawl out of the information on a few words, And the site is completely unrelated to the core of things; again, each column and home reasonable interaction, the entire station to meet the user 3 clicks. The overall structure of the site optimization basically according to these 3 points to do generally within a week of the site's core keywords will be the initial results.

II. website Internal optimization

It's all a cliché, but there are still a handful of people who actually follow the steps. Content optimization This is really important, but also very simple, but there are many people do not fully grasp the essence, here only some common content optimization, such as: the original of the article, to do around the word, the list of related content, Picture title and Alt attribute reasonable writing, the establishment of secondary navigation, the construction of the internal anchor chain, bread crumbs navigation or tree-like navigation, Web site URL static and so on, there are many points worthy of serious summary, in fact, many people have said thousands of times, Repeat to repeat is to want to let everyone in these details pay more attention to summary, plainly, SEO and no technical content, as long as you are serious enough, careful enough, enough patience so basically you do the site rankings are not too bad. I took over the gate of the site is to have the above I said all the problems, a very messy at first, the structure of what is basically not reasonable, Baidu snapshots also stay in the March this year, this is the most people headache. and customer Requirements 15 keywords are very popular words, basically no word has ranked, like such a bad site to receive is a hot potato, a word, difficult! But I also follow the normal steps, step-by-step to modify the code, the whole station optimization, now snapshot the day, the article 20 minutes included, All of this benefits from my several soft articles on the A5 and the internal optimizations that have been in contact for weeks.

Third, completes the user experience

Do SEO, especially for the enterprise site to do SEO must do a good user experience, and now Baidu published Search engine Optimization Guide is also very stressed the importance of user experience on the rankings, I think as long as the user experience to do good, people like, spiders will also like, ranking nature will not be too bad. We from Baidu for their products recently a series of adjustments can also see Baidu's user experience of the high concern, see Baidu to ask, Baidu search the list of the clouds can know. Or take this three-roller gate site, this station is basically not what the so-called user experience, open the page to a few 10 seconds, open the page there are errors, a large number of JS script error is easy to mislead users feel that the site is not formal, which is also the damage to corporate image. The most important is the description of most of the products are the same, each product simply a few words on the finished son, the product picture is too small too vague, these are actually belong to the user experience, the first thing I feel is that the site is not credible, a word, chaos! In fact, this is also the shortcomings of most of the enterprise station, can also be said to be the lazy enterprise, It may also be that companies do not have site administrators, is the owner of a person casually upload something, and the enterprise boss has so much time to get the site, which caused the site's long-term idle, even if there is no question, this is why most hackers aim at the enterprise station to build a large number of black chain reasons. Say so much, user experience in the end how to do, why do the user experience? In my opinion, all the user friendly behavior will be welcomed by spiders!

Iv. reasonable and extensive import links

External import links require quality, which many people understand, but many people may have overlooked the point is to import links to be reasonable. What is reasonable? This requires the introduction of a wide range of links, that is, external links must be reasonably distributed in different types of sites, including and your own station-related and unrelated types. For example, you build a QQ station, you can not only in and QQ-related forums, hair outside the chain, but also to other unrelated forums. The purpose of doing so, I think you should know it, to let the spider program that your outside chain is reasonable distribution throughout the Internet, and will not be judged as cheating, this is the breadth of the link. Again, import links to the different pages of the site, you can not put all the import links to your site's home page, this is not reasonable, you want to make your site inside the outside also have a reasonable import links, this also conforms to the rules of import links. Import link increase frequency problem is that you have to pay attention to, we can not in a short period of time to add too much outside the chain, this will be clearly judged as cheating, I have done for this test, the results of the site is K only left home, this is the most lenient punishment, serious consequences can be imagined. Finally said that the chain, this is not not not, as long as every day reasonable, or no big problem, I tested, 30 to 50 a day out of the chain will not have problems, more than 100 will have trouble, please make reasonable use of mass tools.

summed up, the site for small and medium-sized enterprises SEO to do is the top four, site optimization is not so complex, is a number of details of the grasp, and then one is to adhere to and always follow the search engine algorithm adjustment, can master the latest trend of search engine is the key to success or failure. Do Enterprise station optimization and ordinary personal station optimization is basically the same, but the personal site does not worry about time, many enterprises to do SEO staff in the short term to achieve the effect, this has a contract, not to achieve the effect of compensation, so many optimization of the enterprise station Seoer began to use cheating way, Although short-term can meet the contract requirements, but the consequences I think we all know, do SEO to use white hat, generally in the contract period of 3 months or can get a good ranking, anxious, will be punished. This article by the three roller gate net www.chcxt.cn original, reprint please indicate the source, thanks A5 to provide this good learning platform! At the same time, thank you for reading this article, you are welcome to shoot bricks!