Beijing time August 12, according to foreign media reports, Disney CEO Iger (Bob Iger) recently said that for Disney, social Games is the real deal, but also may promote the development of the company's trade. The company has recently spent hundreds of millions of of dollars on the acquisition of club Penguin, Playdom and other social gaming companies. Iger said in a Monday conference call that it is clear that gaming and social networking are real deals and Disney will continue to focus on this area. It is clear that there are a large number of users playing games, the current number of Facebook users has more than 500 million, while the user play a game of about 40%. Last month, Disney said it bought Playdom, the developer of social games sorority life, at $563.2 million trillion, plus a whopping $200 million in terms of earnings outsourcing. As early as 2007, Disney had 350 million of dollars in cash plus the 350 million dollar earnings outsourcing conditions, the children's gaming community Club penguin mergers and acquisitions, but at present, the Club Penguin failed to meet the expected goals, and did not receive dividends. In this respect, analyst Doug Creutz, a market-analysis agency Cowen and Company, said after Disney's acquisition of Playdom that the deal's price seemed very expensive and questioned the reasonableness of the deal, Gees Kniuz. In particular, the deal was compared with the 2009 acquisition of Playfish, which was priced at $400 million. This July, Disney also acquired Tapulous, a mobile gaming developer, who developed a tap tap revenge game for iOS devices. When it comes to Dees's focus on the emerging online social gaming business, he says, Disney's spending is reflecting the market's momentum. "Looking at our strategy, it's not hard to see that most of our investment or reallocation is moving from gaming consoles to social games," he says. However, Eagle also said that the Disney Interactive Studio will continue to develop game products for traditional game consoles, the future of the upcoming traditional games games including Disney Mickey Epic, Tron:evolution and guilty party.
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