Distance 2013 "Double 12" in less than 1 days, the electrical business is going to be busy again

Distance of 2013 "double 12" less than 1 days, the electric dealers are busy again. 2013 electric business is destined to brilliant, the cat double 11 Alipay transaction amount of up to 35.019 billion yuan, Jingdong said the order is three times times the weekday, Xun eight days income 1 billion, hundreds of followers of the network sales up to 160 million. In the eyes of the electric business, it seems that every day in the Carnival! Big and small holiday promotions and the anniversary of the electric business, non-stop in the planning, "double 12" is coming, followed by the New Year's Day, Christmas .... Online shopping carnival will open, small partners are going to contribute how much!

The net buys the carnival to let the electric dealer sales record record high, but the glorious behind, but also has the third party service Enterprise's quiet work, for instance warehousing Logistics Enterprise ...

2013 "Double 11" a total of the total number of Orders Express logistics volume of about 180 million, the National Express business total reached 336 million, compared with the same period last year, increase 73%. Express daily Maximum business volume reached 65.17 million.

A lot of consumers said: Electricity sales promotion price is cheap, but we can receive the goods Ah! There are a lot of netizens also joked: "Double 11 of the Express have not received, do we miss the next round of express delivery time."

It is not difficult to see that, during the sales promotion, consumers in addition to price, speed is also very important. In previous years, after the promotion spree, "logistics concentrated outbreak" let a lot of Internet buyers sigh unceasingly. With the development of E-commerce platform environment, the competition between the electric dealers will be shifted from "price" to "value", in which logistics distribution plays a very important role in the whole "value".

Remember last year, "Double 11" carnival, the National Express has burst warehouse, the National business Logistics system pressure increase. This year, the double 11, produced at least 400 million express, the national logistics system is a big test! However, after the double 11 this year, most consumers said that the purchase of goods basically received, but a little slower than usual. In general, it's a lot faster than usual.

At present, logistics distribution has become an important bottleneck restricting the rapid development of e-commerce in China. Industry insiders said the solution to the "last kilometer" problem of e-commerce, since the establishment of logistics as a key to the success of some electric business enterprises. However, Xiao-bian think that the establishment of a socialized distribution network investment is very large, if each electric business enterprises to organize and manage their entire distribution network, not only very difficult, and no scale effect, may outweigh the gains.

Now a lot of consumer electric business platform is outsourced logistics, as long as a stable and reliable Third-party Express enterprises contracted cooperation, consumers can be assured satisfaction.

In this respect, small series call the leader of the Hunan electric power business hundred followers of the machine network Sales Director Ho Manager, double 11 carnival sales 160 million, accompanied by the "double 11" growth, in the next double 12, the Double Egg Festival, the company will prepare for?

The following is a telephone chat finishing record:

Reporter: Hundred letters together Machine network as the first E-commerce site in Hunan Province, I know is founded in 2006, want to know in the past eight years to the company from scratch, now is China's comprehensive portal five, the company depends on what?

He manager: "Intentions 100, the credibility of the first" is our principle of service, "innovation, speed, professionalism" is our business philosophy, the spirit of "integrity, simple, efficient" network trading culture, to the present has accumulated a group of loyal users, and has the effect of Word-of-mouth legend. If you use two words to summarize the company's development prospects, it is "focus"!

Reporter: According to small set to understand, double 11 some electric business website refresh 30 seconds page still not move, netizens have said that shopping mood greatly discounts. Do not know whether the mall has also been such a situation?

He manager: Every time the net buys the process to let the consumer mood to be greatly reduced than the website visit speed is very slow. Every time you encounter a promotional season, the number of visits to the site will be several multiples of growth, if there is no strong technology and server support, the page is relatively slow to open. Our site's access rate is still very fast on weekdays, but the dual 11 period, due to traffic than on weekdays doubled several times, some consumers to customer service to open the Web page speed is relatively slow. In response to this situation, we have now through the "professional" means to improve, increase the hardware input and improve the size and quality of the technical team, in the follow-up can ensure the stable operating speed of the platform.

Journalist: We know that the 11 carnival not only benefits the business, but also the consumers pick up the ' cheap '. However, there are some consumers say that the price of electricity sales promotions are everywhere, and some even bidding to reduce prices, what do you think of this?

Manager he: In fact, this problem is a lot of consumers dislike! But if there is a ' price protection ' for consumers, online shopping is more reassuring. What is price protection? For example, in the mall to buy products from the purchase of customers within one week after the completion of the order, if the original product prices in the mall has a lower situation, can enjoy price protection, we will be part of the difference to return to consumers. This approach not only protects the consumer, but also for the mall brought sales, kill both birds. and the double 11 period between us and the factory depth cooperation, the product is the lowest price to let consumers, factory outlets quality is also guaranteed. and double 12 in addition to price concessions, other details we will continue to improve, to achieve a "price war" and "value war" win.

Reporter: Net buys friend all know, the quicker the Logistics distribution service can win the trust. According to the small compiled understand that the current considerable part of the business platform logistics are outsourced, this delivery speed is how to coordinate it? Do you intend to build your own logistics system in the future?

He manager: After 2013 "Double 11" baptism, our senior management department summed up the deficiencies, of which the logistics problem is still more obvious, coupled with the impact of the double 11 due to Typhoon Petrel, some areas of delivery delay caused some of the consumer reaction is slower than before. At present, our logistics model is in cooperation with the third party Express Company, the quality of service is still very good, but experienced logistics peak (such as Double 11), as well as other factors (such as weather reasons), there will still be delays and other issues. Near the end of the year will be a rush to buy machines, we will try to improve the logistics of deficiencies, for Hunan Province we can guarantee within two days delivery, the city on the day of logistics standards. For the problem you mentioned, since the construction of logistics, in fact, many electric operators choose to build their own logistics, such as Beijing East. Personally feel that the electrical business to enhance the user experience is very obvious, especially with the prosperity of the consumer industry, believe that the profits of E-commerce can be enough to support the electrical network to build their own logistics. However, the hundred-letter public-built logistics system, still need a few years of experience and exploration, we will work towards this plan!

Reporter: 4G network has long been open, I believe that 4G will bring mobile phone industry a new shuffle. Small knitting to learn that the most beneficial to the Chinese manufacturers of 4G is Huawei, ZTE, Cool faction, because they have sold in the international market 4G mobile phones, has a good accumulation, I believe will soon push a large number of 4G mobile phones. And the hundred letter has been to sell domestic mobile phone mainly, whether will bring more benefits to the company?

Manager he: this is for sure! We have been working with manufacturers in depth, 4G for mobile phone manufacturers is a gospel, the consumer is the gospel, for us is the gospel, the market is huge. As you have just said, Huawei, ZTE, Cool, Apple, Samsung and so on have better market opportunities, and we and these manufacturers have been cooperation. Coupled with consumers like new things, there are already consumers to our mall consulting customer service.

Narrator: "2013-year double 11 period between our sales breakthrough 160 million, double 12 period to sprint breakthrough 250 million!" Hundred Letter public joint Sales Director He manager told the reporter. And said in the next double 12, double egg Festival, will be in the technology, customer service, logistics distribution, net purchase payment process, perfect after-sales service details, to the vast number of consumers to bring convenient and comfortable online shopping experience, more business activities promotional information, consumers can login to the official website to learn more details.

Conclusion: With the continuous maturation of the market, China's e-commerce shows strong growth momentum, the future of electricity manufacturers in addition to spell the price of value. Data show that by 2017, China will become the world's second largest e-commerce market, while China's E-commerce scale to 2020 will reach 1 trillion U.S. dollars. Double 11 electric dealers have achieved brilliant results, the double 12 approaching, the double Egg Festival is coming, and the end of the year, the electrical business is stepping up the preparations, the strong growth momentum will continue? How much sales will be refreshed by the double 12 power companies? I wonder how many express packages will be generated next? Let's wait and see!