Disturbance Bureau Air Purifier Market Millet in the end what are the strokes?

Wait for the wind to end! The most-guessed new millet mystery is unveiled today (December 9) Two o'clock in the afternoon in the underground meeting room of the Millet headquarters building.

Intellectual things (Public number: zhidxcom) December 9 News, is released the price of millet purifier 899 yuan, the replacement of the screen price of 149 yuan. The price is both predictable and unexpected. "Among" is because millet has always been used to shock the market with low prices, "outside" because of the same level of product prices, millet in the air purifier This bulky, also under the cost of the floor.

And the intervention of millet, is bound to let the air purifier market set off another round of turmoil. The Millet Disturbance Bureau trick, may use the following several summary:

1. Low price strategy. 406m3/h (CADR) air purification capacity, purification area 28.4~48.7㎡, Millet Air purifier can be called a high-performance intelligent air purifier, and prices, but only similar products about 1/6. Consistent low price strategy, always tried.

2. Cooperation team. Millet Air purifier did not like the news before, and the United States or Cheetahs and other cooperation, but with a new entrepreneurial team intelligent rice Science and technology launch. The team contains the former director of industrial design of the Northern University of Technology, Dr. Su Jun, former Balmuda research and development director Chong, former Tomorrow International Group senior Production engineering manager Chen Angu and former Motorola structural engineer Yucholi and others. Millet in digging talent this matter, also calculate very hard.

3, focus on pain point, starting from the screen: the use of high-quality household air filter, barrel-shaped 3-layer filter, 360° into the wind; Toray H11 grade HEPA strainer, high quality coconut shell activated carbon, PM2.5 filtration capacity 99.99%, formaldehyde filtration capacity 91%; At the same time for the replacement of the network trouble Pain Point, Also designed easy to replace the screen, but also in the filter to add a handle easy to operate.

Main technology: Based on aerodynamic design of the independent four-channel Wind road, the use of backward centrifugal fan to achieve high wind pressure, the dual-motor air duct engine to achieve strong wind to send wind, the formation of a large circulation; two-layer 9-blade design of axial-flow fan, so that the wind evenly continuous

But these do not seem to have much innovation, including mobile phone remote control This function, before some of the products have been achieved. As Lei said at the beginning of the conference, Air purifier products are not difficult to do, so the trend of the market probably also depends on marketing.

4, Millet air purifier, positioning the "young man's first air purifier." And the most valuable reference is the leopard's air purifier, which was recently released by Cheetah: The Master of the Leopard Rice Net, the Cadr value is 270 cubic meters/hour, the applicable area is 27-40 square meters, the price is 998 yuan. In the performance of millet than leopard rice Master has a lot to improve. Millet do product sincerity can be seen.

But the product just released, there are many netizens questioned, millet air purifier and some other purifier products regardless of appearance or structure are very similar. The question of how to treat the problem seems to be the view of the beholder.

Following the introduction of small ant camera, intelligent blood pressure meter, millet hand ring and other products, the Millet air purifier expanded the ecological chain of millet intelligent hardware again. Millet into the air purifier market, I believe it will make the competition more intense.

However, Lei said, Millet will still focus on mobile phones, television, routers three main industries. The future goal with the Millet model to replicate 100 companies, so that millet users enjoy more products, but also let users understand the value of millet step-by-step.

Products are scheduled for 6 o'clock in the evening today and will be open for purchase on December 16.