Do a good job of soft wen marketing you have to know the tips

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Soft Wen an article and then a hair, customers did not come? If you encounter such "unfair" treatment, then you need to look at this article. This year, the author has not contacted the soft Wen marketing. Recently because of Baidu promotion of depression, the author also began to try to do soft wen marketing. But the result may be you already expected, early is to spread money to play, invests a lot, the return did not catch at all. But fortunately the author is like to delve into the people, by reading a variety of books and analysis of user characteristics, slowly found some skills, not the "bible", but my soft wen began to have a return, and the return is very impressive. Now put my tips out and hope to make progress together.

1. Soft purpose to determine the title of the writing:

In the soft marketing period, I read a lot of predecessors experience, found that a lot of predecessors, in talking about soft marketing, always stressed that the title to attract people. I have reservations about this, because according to my test results, the desire to achieve different purposes of the soft, the title of the writing is completely different.

To give you two simple examples, if you are experience sharing class Word-of-mouth soft Wen, then the title naturally more attractive, because this time you are pursuing the quality of flow. But if you are weak and the purpose of the text is to give the existing traffic to increase the credibility and transformation of power, it does not have to attract people, but to add brand words in the title.

Tips: Never underestimate the lazy mentality of internet users, sometimes not the user's much-needed content, even if your title is very attractive, users do not go back to click. However, the title of the soft text added brand words, your communication purpose is achieved, because regardless of point, your services and products have been seen by users.

2. The first paragraph of the soft text to write well:

About the first paragraph of the soft text how to write, the purpose of the first paragraph, I think for a long time, and finally found the answer in a book: the first paragraph of the soft text, just to allow users to continue browsing the second paragraph, that's all. Because if the user has clicked on your soft wen, that is your accurate user, if finished the first paragraph, no interest and motivation to see the second paragraph, then you will lose a marketing opportunity, and face the object is accurate users.

Do you think it's subversive? Have you ever been in contact with a statement that teaches you to refer to the product or service content in the first paragraph, at least when the user clicks on it? I am responsible to tell you that you do that user clicks will not translate into your users, because he just saw you, and did not understand you deeply, It is impossible to produce the desire to consume.

Tip: Research found that a network user, if you see the first 25% of your soft text, do not feel annoying, then most people will be your soft wen read from beginning to end. So why are you afraid he's going to walk away? Anyway, it's already a dish, so what's the matter?

3. Soft text to be concise, concise and concise!

I have been doing soft marketing this period of time, studied many soft wen. Found that a lot of soft writing is very long, and the content is extremely rich, are knowledge. Please, we are weak wen is not to do popular science, is to make money, make money, make money, OK? Who do you read for science? Of course, if you have the financial resources, can carefully organize a soft article package mass, when I did not say, because it does better, but most people do not have so much money, to immediate benefit.

Tip: In this information explosion of the society, who has the patience to read a wussy ad soft article? I haven't seen the teacher's milk and fat butt, okay? Want me to see your soft, that easy to use the simplest sentences, the most concise layout, let me at a glance to see what I care about, want. Otherwise I am sorry, although I am not du Fu, but I am also very busy, thank you. Or that reason, netizens are very lazy, netizens time is very expensive.

4. If you can leave the phone, do not leave the website:

Do not think that hyperlinks click on the past, think that leaving a super chain is good ah, not only to get the user hand, but also to increase the weight of the site. But tricks, not as you wish. Sometimes too much greed results in nothing. The method of guarantee is to leave the most convenient contact way, of course, if two can stay, of course, one should not be less slightly ~

Tips: Do not overestimate the IQ of the Netizen, click the hyperlink can jump directly to the relevant page, really not everyone knows. and pick up the phone can solve the problem, why should I run to another page? I also want to browse to change the website other page, you really think I am very empty, I am sorry in fact I am very lazy.

5. Soft paper also needs to do optimization:

See too much soft text, hair is finished, including my friends. Soft marketing flow from where? No search engine is the big head. Since the flow of large majority from the search engine, no ranking your soft marketing effect is not a big discount it? So optimize the money to buy the soft wen, shining white silver is not worth your good maintenance?

Tips: Every day to do the soft Wen marketing competition so many, have to walk how big dog excrement, your soft wen can not optimize the basis, ranked in the first few words ah? I don't have that kind of luck, so I try to optimize my soft paper every time, but I get back very handsomely.

Do soft wen marketing, and do other marketing like. To achieve satisfactory results, there must be some skill. And always keep in mind that as easy as possible for users to read. Like you want to sell things through the soft text too much, users do not have the responsibility to read your, unless you are the most convenient for me to read!

The article by the clothing collocation skill http://www.ufaner.net stationmaster Vegetable vegetable Arrangement release, reprint please keep the link, thanks the cooperation.