Do not play price war cool send steady "brand electric Dealer"

With the overall upgrading of Guangdong's manufacturing industry, the overall shift to Guangdong "intellectual", Shenzhen as the representative of the Global mobile phone industry Center is also advancing with the times, to achieve a comprehensive transformation. According to the Market Research institute Saino Statistics show that as of last November domestic mobile phone market share has exceeded 70%, occupy a large half. ZTE, Huawei, Cool faction, Gionee, step by step high are Guangdong mobile phone industry golden signs.

Compared to equipment first, the terminal follow-up of ZTE Huawei, as well as in the social channels with a resounding name of the golden step and step high, cool-sent mobile phone is a special case. The mobile phone company, which has the background of Hong Kong-listed companies (China's Wireless [02369.HK]), has always been known for technological innovation. On the way to the Internet and mobile Internet, there is a special set of logic.

The cat opens the shop to test the hydroelectric business

According to Saino statistics, the current cool faction in the domestic market share of more than 8%, November 2012 month growth of 1.6%, the industry has become the crown. Because the industry-leading "dual sim" technology, Cool is currently the only mobile phone manufacturers take the "national Science and Technology Progress Second Prize" of the Enterprise, this award has been awarded only one category of communications awards. In addition to these aura, cool is also the Guangdong local early involvement in the field of E-commerce mobile phone business.

In mid-June last year, cool Pie first Test hydro-electric, chose with Jingdong Mall joint release Cool 7728 This phone, the result is very ideal, received a double harvest of attention and sales. After this battle, cool pie tasted the sweetness, but also firmer the deep digging electric power channel value of determination. July 1, 2012, the cool in the cat's flagship store also officially opened, declaring the cool faction officially into the electricity business.

Operation close to six months, responsible for the business of the cool vice president of the Su Feng, said in an interview with reporters, "mobile phone is the future mobile Internet, one of the mobile platform, it needs a large amount." Cool pie These two years, is to keep the scale bigger. "The implication is that, in addition to sales through the Internet, cool-send mobile phone itself will become the mobile internet era of the electric business platform, to seek greater development."

Service first, emphasizing the pragmatic spirit of Guangdong

Despite its foray into the electricity business, the cool has maintained a pragmatic and cautious attitude by Guangdong's companies. For the future development of electric business, they also have their own set of ideas. "The main problem now is that everyone is playing a price war." But why fight a price war? The reason is actually very simple, is because the current electric dealer is mainly the channel, the brand-led to do electricity business is very few now. "Su Feng that for the channel to play the price war is the hard truth, the brand inside this is not going to change again tomorrow."

"In fact, based on the brand perspective, what you are delivering to the consumer is not just a price, but a good place for my product." "Therefore, the cool in the cat's flagship store is not blindly price first, but to do the best service flagship store, this is the brand-led electricity dealers should do."

In addition, the long-term existence of "string goods", "price control" and other problems are plagued by mobile phone business "NET" the main factor, that is, online sales of mobile phones if the price can not control, easy to affect the interests of traditional dealers. The most typical example is the last year Taobao double 11 promotional period, almost no mobile phone manufacturers to participate in the product "folded in half." In this respect, Su Feng experience is the enterprise itself to have a very good price control ability.

Yang Qun, a mobile-phone consulting firm and National policy analyst, said by virtue of research and development strength, such as cool-like companies can launch a variety of models every month, which has a dedicated social channel and operator-tailored models, nature can also launch the model for the electric platform, effectively differentiate between online and offline products, The development of electricity dealers on the basis of not affecting traditional channels.

(Fangnan)