Dombinson: The real rival of Chinese social gaming companies is the international giants

The Gospel of "stealing food" developers: a minimum cost access to the international social gaming market and development platform Wen Zhu Xudong Dombinson, the first business class in his life, took place at the Paris airport in 2004. He was also the University of Aeronautics and Astronautics computer science undergraduate students, and two other students on behalf of the school to participate in France Simagine 2004 Global GSM & Java Card Design competition and won the gold medal.　　Despite receiving a € 25,000 bonus, he was not willing to buy 1 euros of mineral water at the airport because he thought he could buy 10 bottles with the same money when he returned home. "At the time, I thought that Chinese products would make a lot of money if exported overseas, but it could be a euro or lira." Dombinson to global entrepreneur. 6 years later, he is now the leading player in China's social gaming industry, with twenty or thirty of Chinese-developed social games operating in more than 10 overseas markets and with 15 million active users, who are expected to become Zynga outside the Facebook platform.　　Even with developers, the star will still have 1.5 million dollars a month. This is a typical "garage startup" story. After Dombinson was given a graduate student in 2005, he gathered several people to start a business starting with the money they won in France. The first year in the University of Science and Technology park provided by the basement work, with the school abandoned desks and chairs, scattered on the ground with mineral water bottles, magazines and all kinds of waste, the wall also hangs "teacher age structure" and "Teacher team building planning."　　The next year, when the students took up the basement, they could only borrow one of the company's meeting rooms at night, sometimes in the past, and the young people were sitting outside. Because of the lack of understanding of the business model and environment, Dombinson and others began to try to do some commercial software for sale, but languish two years still have no result. By 2008 Zhi Star Tong began to try for the network (now Renren) to do the application. In the same year, the "creative programming" competition, Zhi stars through the "character signature" to get the first. Although career change to do the application does not solve the company's profit dilemma, but this won the home of the parent company of the campus of the Thousand Oak group attention.　　In the next thousand oak under the competition between happy net and Cheng's happy net, Thousand oak find Wisdom Star Tong to develop social games for thousand Oak net, and Dombinson soon discovers that social game contains huge opportunity. In the first half of 2009, the International social gaming market of Chi-Star was successful in Russia. Dombinson is not satisfied: Since Chinese social games can succeed in Russia, why not try other countries?　　After spending nearly a year overcoming the problems of language, payment, and local agents defaulting on their credit defaults, Chi-Star became the player in China that knows the most international social gaming market, helping Chinese developers intervene in more than 10 non-English and non-Japanese countries such as Germany, Poland and Brazil. But the wisdom star through the channel and the foreign company's competition is still very intense. Overseas marketThe site not only has localized and resource-strong local companies, but also is coveted in some relatively good social gaming markets, as well as other overseas companies. "Now there is a social gaming company in the United States and Britain with a branch in Brazil, plus our branch in Brazil, a total of three outsiders in the market." Our advantage is backed by China has the best products, and their advantage is language and visa convenience. But no company in the world has done the global market as well as we do. "Dombinson said. In addition to Brazil, Chi Star is currently in Germany, the United States, Singapore has a branch, in Taiwan also set up a joint venture to focus on social game distribution.　　In order to travel more conveniently to various countries and regions, Chi-Star has asked a resident of the Netherlands in Beijing for global operations. For a Dombinson who believes in internationalization and is good at systematic thinking, it is more important to establish a system that can solve all kinds of difficulties in accessing different international markets. "It is not difficult to make a 100,000 game on a daily basis for everyone online, but to participate in global competition, on several continents of different servers, over 30 platforms, in 12 languages for 10 million active users and 1 billion requests a day, completely different." "In May this year, the idea of a" line cloud "project emerged. Tang and Chi Star Tong wants to build a platform that includes not only access but also front-end engines, back-end cloud storage, server-run and analysis systems, and so on, enabling Chinese social gaming companies to move overseas at the lowest cost and fastest speed.　　For the accumulation of years of technical advantages of Dombinson and Wisdom Star Tong-Tang I engaged in flash development has been 8 years, but also rewritten the Flex framework, Zhi-Star to start at the beginning of business is to do software-such a technology platform is its value to maximize the shortcut. The young man who gave up his dream of traveling around the world with a bonus and who was in the basement has a strong sense of mission: "We as a Chinese company, we can not give the channels to foreigners." If we do poorly, Chinese gaming companies will become ' made in China '. "In Dombinson's view, Chinese social gaming companies should not be too busy with" infighting ", and the real rivals should be the international social game giants such as Zynga, Electronic Arts (EA) and Disney. The founder and CEO of the Innovation factory, who has invested in the "line Cloud" project, has a high opinion of Tang: "He is the most promising entrepreneur I have ever seen." He could be the next MA. "It is not clear whether Dombinson can become a horse, but he is a man who does not talk and act." At that time with the Intelligence Star Tong pioneering team has 5, no lack of the so-called 3-year listing, and Dombinson did not say anything, their dream is to have a 20-person company, their own support, if there is a chance to get 1 million yuan financing on the international trade to celebrate.　　In the toughest 2008 years of undergraduate graduation, Dombinson's small company has not been paid for 8 months, he had hoped that everyone had gone away, but no one left. 5 years later, other teams have been obliterated.In the fast-changing Internet tide, and the wisdom of the Stars through the expansion, but always have no time to celebrate the international trade. Dombinson The most proud is that he found the core team and set up an open and pragmatic company culture: "Everyone is I find, I remember where to eat with them the first meal, where to meet." "He often kills some very" wild "ideas in his team and insists on doing what he does. Now, Dombinson only want two things, after 10 and six months. "After 10 it's easier to figure it out, but it's hard to predict after six months." To have a good strategy, but also to have a good implementation. And that's what smart stars are good at.