Domestic dual mobile phone users to expand dual-mode dual mobile phone opportunities to highlight
Source: Internet
Author: User
KeywordsOpportunity Dual-mode
This reporter Tingting users of the use of two-hand machine using the habit of the emergence of dual SIM card double to the use of mobile phones, but also dual-mode and even multimode mobile phone development opportunities. More than 40% of the respondents used 2 or more handsets at the same time, according to the latest "China Mobile User Research Report 2011" published by Analysys International. Compared with data from 3 years ago, the ratio of "two-handed" and "multi-mobile" users increased by at least 10%. It can be said that the dual-mode and even multimode mobile phone market has not been fully tapped, which for manufacturers and operators, is clearly the business opportunities, for consumers, this may be a new trend of consumption. The consumer trend of both hands machines into consumers in the new study, the survey reported that 2 mobile phones accounted for 35.9% of the respondents, and 5% per cent of those who held 3 or more handsets. Analysys International analyst Luribin that the most important factor contributing to the growth of the "two-hand Machine" and "multi-mobile" users is that Chinese mobile phone users are more differentiated in their communication needs at many levels, such as office socializing and private life. Modern human networks are complex, especially for high-end business people who assume that socializing with a personal life communication number is likely to be interrupted during breaks or when important calls are not answered. Therefore, many users will see the actual needs of the individual, for different levels of life to choose a specific communication needs, "two-hand machine" or even "multiple mobile phones" thus emerged. For some users want to split the communication resources, not willing to work life to disturb each other, in fact, the solution is not "two hands machine" one. As a matter of fact, the current dual SIM card is a perfect solution to the problem. The so-called dual SIM card for mobile phones, refers to a communication network under the system, a mobile phone terminal can have two SIM cards, and both cards can be in standby state. In other words, dual SIM card can let users under the same carrier network, with two different mobile phone numbers, easy to distinguish between work and life needs. Dual SIM card for mobile phone from the function is quite intimate, but even in this case, in recent years, "both hands machine" or "multiple mobile phone" users are still increasing year by minute, this shows the dual SIM card to the plight of mobile phones. The reason, because the dual SIM card for mobile phones for many of the custom models, and most of the day language, cool pie, Lenovo and other domestic brands, although the terminal quality is still guaranteed, but compared with Motorola, Nokia, Apple and so clearly there is a certain gap. As a result of the user's lack of recognition of the brand of dual sim phone, the narrow range of the terminal can be restricted, which hinders the development of dual SIM cards, and also becomes the root of the phenomenon of "both hands machine" and "multiple mobile phones". Dual-mode dual-cell phone to meet the development opportunities on the other hand, dual SIM card for the plight of the mobile phone is also to another type of mobile phone brought about the opportunity to develop, that is, dual-mode dual to mobile phones. Although there is only one word on the name of the difference, but dual-mode dual to mobile phones compared to dual-sim phone in the function of a lot of optimization. The so-called dual-mode dual phone, refers to a mobile phone can be inserted at the same time two different network card, and make the sameWhen in the boot state, users do not need to switch the network, you can arbitrarily dial, receive and send and receive text messages, the realization of dual-network mobile phones at the same time online. Because this kind of mobile phone can support two kinds of standard communication network at the same time online, so the user in the terminal brand, model, price choice of a lot more. More importantly, at present, different telecom operators have introduced different kinds of packages, two-mode dual sim phone means that users can fully customize the different operators of the package, and according to their own needs combination of use, but also through such as "family number", "Net Play free" and other preferential services portfolio, effectively save communication expenses. We may wish to take a specific terminal for example, Samsung I909 is a dual-mode dual model of Samsung launched by China Telecom, which advocated the "work a number, life a number" lifestyle, so that it became a representative of the business model. The front of the machine is equipped with a 4.0-inch capacitive touch screen, which shows excellent results. A 5 million-megapixel camera behind the machine is also not bad for daily filming. Samsung I909 built-in aspects of the current mainstream Android 2.2 intelligent operating system, 1GHz high frequency processor and dual-mode dual configuration to make its practicality, and a large number of days wing applications, so that the user's operating experience more perfect. And BlackBerry 9530 is also a dual-mode business classic, which uses a 3.25-inch 65536-color TFT touch screen, resolution of 480x360 pixels, with a BlackBerry OS 5.0 operating system, software running very smoothly, Support WCDMA and CDMA2000 3G Network, built-in GPS and 3.2 million megapixel camera, to meet the needs of users daily use. Dual-mode dual phone market to dig deep but, dual-mode dual to mobile phone consumption potential also need to dig deep. On the one hand, because of the early business characteristics of dual-mode handsets, such phones have been considered as highly expensive high-end machines. But in fact, according to relevant media reports, the current mobile phone users, especially the use of mobile phone access to the habit of the number of smartphone users are increasing. Data show that by the end of 2010, the number of mobile internet users in China has reached 326 million; it is expected to reach 720 million by 2013. But in the mobile terminal, middle and low end is still the user's main consumption, which means that if the dual-mode dual to mobile phones do not want to lower the figure, the user to distinguish between work and life communication number needs, most likely will still be "two-hand machine" way to solve. On the other hand, dual-mode mobile phones are no longer the culmination of terminal development. In fact, with the advent of smartphone technology, the "full-mode mobile phone" and "Multimode single treat" mobile phones have come out. According to industry sources, including Marvell Company, many chip companies want to launch td/wcdma/gsm three-mode mobile phone chip. In addition, the well-known chip manufacturers Qualcomm also plans to launch CDMA2000, WCDMA, TD-SCDMA integrated in a chipFull-mode cell phone chip. The industry even expects similar chips to be used in the next iphone. China Telecom has come to the front of the three major operators. Recently, China Telecom is the first to launch a support for the global roaming multimode single phone HTC 710D, the machine because the mobile phone has been integrated with the local carrier information, so no matter what the format, can be directly switched. The concept of full-mode mobile phone has been valued by operators, in addition to China Telecom pioneered specific terminals, China Mobile and Unicom also have the intention to develop in this respect. The full-mode mobile phone once the real popularity, not only the user to distinguish between work and life communication needs will be met, users in the terminal will also have more choices.
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