Domestic electric dealer Eye closed eye: Import commodity industrial chain is rotten

【编者按】从海外进口的商品就一定是真的?错!水货与真货的区别只是不交税?再错!有品牌授权的海外经销商肯定不会卖假货吧?还是错!日前，一位从事了十余年跨国贸易的资深人士，向亿邦动力网揭开了进口商品的假货产业链冰山一角。

In his view, domestic factory fraud, overseas dealers selling fake, Cross-border logistics dealers Swap real goods and other acts have let the entire import of the industrial chain rotten, and domestic electricity business is still in the dark fake goods imported, or knowingly buy fake, but open one eye closed one eye.

The following is a dialogue with a senior person (Deep Throat) of the billion Bang Power network and a cross-border trade:

Domestic change import fake goods to become real

Billion power network: imports of goods in the proportion of fakes how big?

Deep Throat: This should be divided into different categories. Cosmetics, bags, shoes, watches, red wine are the hardest hit. A few outsiders may not know that the vast majority of imported fakes are produced in China, not in the importing countries. And China's fake factories are mainly concentrated in Fujian, Guangdong and Jiangsu and Zhejiang three or four-line cities.

The market price of 1200 yuan Nike shoes, may be the same factory production of imitation goods, from 100 yuan of the general imitation, 300 of high imitation to 600 yuan of ultra-high imitation, 800 yuan super imitation, a variety of price quality. Basic to 800 yuan grade, only the top players in Nike can see a little difference, because the shoes may be the raw material for the Nike factory to provide, shoe technology and technology and Nike exactly the same, even the mold is stolen from the official. The same is true of LV's bags, Armani's clothes, and Chanel's perfume.

Billion power network: How can these Chinese fakes shake and turn into imported goods?

Deep Throat: There's a lot of doorways. The most low approach is false imports, products are domestic production of high imitation goods, but also from domestic direct shipments. This kind of behavior mainly exists on Taobao, other electric business platform is relatively rare.

Billion power network: Imports are the declaration of a single, this How to solve?

Deep Throat: The declaration is very good, first, the declaration can be forged, followed by a common practice is a batch of goods declaration repeat with more than 10 back.

In another case, the declaration is genuine, but it is imported from countries such as Vietnam and India, but it is imported from the United States or Europe. is simple, because the production of fake goods is not only in China, Vietnam, India and other countries.

Billion power network: the more high-end approach?

Deep Throat: The practice of insurance is that the domestic fakes, first exported to foreign countries, and then imported back. You can choose to export the goods to the United States, and then import back, but this will be more difficult, because the U.S. Customs in the import side of the review may be more stringent, time is also relatively long.

So the previous few years more popular is the use of "Free trade zone" or "Day Tour" pattern of loopholes. Bonded zone from the attribute said is "inside customs", that is to say, although the bonded area in the country, but in the legal cognizance, as long as the goods into the bonded area, it is equivalent to already exported. Then you pull the goods into the bonded area, and then pull out, is tantamount to imports, one day can be done, this model for clothing, shoes and other goods not involved in commodity inspection is very suitable. "Day tours in Hong Kong" means to pull the goods to Hong Kong and then back to the mainland.

But these two years, this pattern uses the person to be much less, but also some people use. The main reason is that now for the international export, the Chinese customs card is also relatively strict, the former customs on the domestic export of the basic do not check, but now, if you do not have the official certificate of coach, is not able to export a coach package. Of course, you can also fill out a different brand in the Export declaration form, but it may also be detected.

Dealers on the surface to sell fake electricity dealers turned a blind eye

Billion power network: What is the parallel?

Deep Throat: Parallel imports simply means smuggled goods or products that are sold through irregular channels (not licensed by the manufacturer). Strictly speaking, now the majority of domestic electricity sales of luxury goods, imported cosmetics, imported health products are parallel imports, because they are from overseas dealers to take the goods, and access to the channel also has problems.

Generally speaking, we will think that the difference between parallel imports and genuine goods lies in the fact that the former is passed through smuggling channels without paying taxes. But in fact, a large part of parallel imports is indeed a real fake.

Billion power network: These fakes are how to infiltrate into the parallel?

Deep Throat: First of all, the most direct one is that overseas dealers or traders to supply domestic electricity dealers is a fake. A few years ago, the domestic electricity business is very short of sourcing, so popular from foreign small and medium traders (many are Chinese in operation) take goods, these small and medium-sized traders from a large authorized big dealers there to take the goods.

Domestic electric dealers are accustomed to get a purchase channel price to pressure B, and then take B home to pressure C home, leading to these small and medium-sized traders earn very little. I 3 years ago to the domestic well-known cosmetics vertical web site for goods, a Lauder face cream, shipping price is 280 yuan, I can only earn 5 yuan, but also bear the risk of logistics and customs clearance, if it is the distribution model, I have to undertake the risk of inventory. How do you make us make money? Many peers can only be forced to sell adulterated.

Billion power network: then you give them to fake, they will not find you trouble?

Deep Throat: First of all products, procurement is not true or false. Second, even if they knowingly are false, they will buy, on the one hand, because the procurement is to take kickbacks, on the other hand, if they do not buy fakes, where they buy such cheap goods, and then lower prices at home.

In order to sell the price of the imported goods on the current website, they can not be purchased by international brand distributors in China, but overseas suppliers. But there is a limit to the cheap prices of overseas goods, some second-line brands do activities when they can get 40 percent-60 percent of the price (I mean, compared with the foreign retail prices, not with the domestic counter price ratio), but the first-line big-name, especially luxury brands for the price of the control are very strict, there are few big discounts.

A funny phenomenon is that many of the domestic electrical business procurement, low-cost procurement, he also believes that it can really at such a low price to get authentic. and domestic consumers to buy a lot of low prices after big, also think that these international big-name selling to such a low price is very normal.

In these two years, the domestic electric power business scale is big, and big dealer bargaining power is also strong, change directly to have brand authorized dealer purchase, so buy a fake situation will be much less, but also not completely not. Because some dealers, even if the brand licensing, he is also true and false mixed sell, to earn more profits, this way, the domestic electricity business is completely no way.

Because for the domestic electrical business, you can only visit overseas dealers when the business license and qualifications, but there is no way to identify the authenticity of specific goods.

Fortunately, the United States business Integrity system is very good, the law is very strict, once the company found that the sale of false, light will be ruined, heavy will go to prison, so the situation of the dealer sales leave is a minority. However, because the domestic electric dealers in the procurement of a blind eye, but also to encourage some of the overseas dealers desperate.

Logistics Clever switch purchasing not reliable

Billion power network: Then if the dealer there is no problem, you can guarantee that it is authentic?

Deep Throat: Then you're wrong, the biggest trick of fakes is still down there, you have to protect me. The key to the rampant import of counterfeit goods is not in the source, but in the process of the next transport.

There is a need to explain first, the domestic electricity dealers from overseas distributors to take goods, very few will adopt general trade, normal customs declaration of the way to import. Because of the high import and value-added tax, the price of their products compared to domestic prices will not have too many advantages. Even if the use of postal channels, express channels, these personal users commonly used in the customs clearance channel to import goods in batches, for domestic electric business, the cost is too high, such as cosmetics 50% of tariffs, formal channels can not go.

So in fact, the domestic electrical business in the process of purchasing a lot of imports of the logistics pipeline, that is, through the human meat, truck mezzanine, smuggling boats and other means, the location may be the Shenzhen port, Fujian coastal "Big Three", "small tee" or Guangxi, Vietnam border.

However, parallel imports of the logistics pipeline is highly monopolized, such as the border between China and Vietnam line, in Nanning, Guangxi are "high man" Republicans, involved in the middle of gangs, customs and other levels, the general people do not get involved. So for the domestic electric business platform, can do is only in overseas goods or commissioned dealers to hand over the goods to the parallel logistics business, and then in the domestic receiving goods.

In the process of transportation, there are at least three or four links, your real goods may be swapped. For example, in the overseas warehouse, in the truck unloading, in the water passenger cargo clearance process. For these, the domestic electric business platform is completely no way.

And now the domestic electric business by the amount of large, for the parallel logistics of the prices and ruthless, which also makes many logistics operators are forced to fake. For example, now to send a batch of goods from Hong Kong to Shenzhen, parallel sales agents to the public quotes basic in 25 yuan kg, as far as I know, their cost is probably in the 20 yuan kg, but I said that the cosmetics electric dealer price is 15 yuan kg. They don't give you the switch, do not lose death Ah?

These parallel logistics business or part of the sea Amoy transshipment warehouse, are available on the market on the sale of the explosive, hot money inventory (fake), after all, LV, Gucci, Chanel quarterly new also have a few, at any time can be switched.

If I can conclude, I would say that the biggest factor in the prevalence of fake luxury goods and fake cosmetics in China is the lack of control by domestic electric dealers over the parallel supply chain or the transportation of trans-border logistics.

Billion power network: the overseas purchasing this road?

Deep Throat: Oh, purchasing you should all understand, with two words to describe, "a mixed Bag", "all by conscience." Why does the Hai appear? It is because the purchasing has ruined the market.

Why Taobao on the same purchase commodity evaluation, there are good and bad? Because the purchase sent 10 items, 5 True, 5 false, received really, of course. Received false, well, you first have to be able to see that it is false.

Now veteran of the sea Amoy, the demand for purchasing has been developed to: must buy a photo of the scene shopping, and then in the parcel in a New York Day newspaper or Macy's Day propaganda page.

How to solve the overseas shopping ticket? You go online search, there are a large number of small ticket sales, as long as you can provide the real small ticket template and the number of merchandise, minutes to make you a very exactly, a piece of money to sell you a few cents, more than 10,000 or more concessions.

Do the overseas Electric business website purchase, want to fake also very good to do, as long as the merchandise is to go through the hands of purchasing, he can take fakes to you to replace. Although in your opinion, the goods from the overseas electric business platform to the transshipment company to the domestic express finally to your hand, the entire routing information is continuous, but in fact the goods have been switched.

Finally, the most important point: I just tell you how the imported goods are fake, not how to fake them.