Domestic app users pay too low a developer forced to "go to sea"

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China's top ten app developers Sina Technology (microblog)

In the entire iOS market, China's app downloads ranked second in the world, but revenues are only ranked eighth in the world, and China's average income per download is only 0.03 U.S. dollars, one-tenth of us users, or even half of Vietnam.

July 6, the United States well-known mobile data monitoring agency app Annie at the Mobile Internet Innovation Conference released this set of data unveiled the China Mobile Internet industry reality and frustration.

China's top ten developers earn 90% from overseas

One side is the booming mobile internet industry, one side of which is a meagre income. "Many domestic application developers know that Chinese users ' willingness to pay is low, so they simply make it free and rely on advertising to generate revenue." "App Annie Business director Yu Junde said.

Of the top 10 publishers in iOS revenue, China contributes only 1.53%, and even the world's largest iOS development company is hard to generate revenue in China.

App Annie also first disclosed the top 10 publishers of China's iOS, all of them engaged in game development, namely, Burson interaction, LV1, Happylatte, Pinldea, Haypi, games for all, Houle games, Tap4fun, ifree Studio and Boulder interact.

"Developers are having a hard time earning money from home, with 90% of the top ten developer revenues coming from overseas in the first quarter." "The best developers in the country have come to realize that markets are not at home, but globally, they only see China as a part of the world and focus on China rather than China," Yu Junde said. ”

Hua, founder partner of Innovation Workshop, said that the domestic iOS game fees are difficult to do is subject to Apple's billing settings. According to Apple's request, the minimum amount per payment is 0.99 dollars or 6 yuan, while the minimum growth gradient is 0.99 dollars.

This means that users can only pay 6 yuan, 12 yuan these are usually not accustomed to the amount, and 1 yuan, 10 yuan such figures are domestic users are more accustomed to.

However, Hua is optimistic about the growth prospects of iOS games. "Domestic players have been taught by the previous Web games and client games many times, the user can withstand the ability is very good, now look overseas money better earned, in fact, the future domestic users potential to pay a high capacity." ”

Domestic flowering overseas Incense

The large number of domestic companies forced to "go to sea" are not only in the gaming world, they have even begun to clash with the traditional strengths of overseas companies, "tools and Office" software.

Photo Application Powercam is a typical case. Perhaps very few people know, this in the foreign photo-like long-term at the forefront of the software, in fact, is from a completely local enterprises-Shenzhen million Hing software.

"For more than nine years, Wanxing has relied on multimedia data and documentation products that are sold mainly to Japan, the United States and Europe." Fu Yuquan, vice president of Wanxing Software, says that software vendors, especially personal-oriented software providers, are hard to live in at home because of the well-known reasons for cracking.

Powercam is a wanxing to the mobile Internet transformation of a product, Fu Yuquan said, the reason to choose now foreign test water, mainly considering the overseas marketing and promotion is simpler and more simple. "From December on line to June, all marketing costs only 80,000 yuan, which is hard to imagine at home." ”

If the Powercam attack overseas is still a traditional channel extension, then the 3G portal overseas trip is quite a bit of an unexpected element. The company's Android desktop "Go desktop", although not the best in the country, but unexpectedly in South Korea achieved good results.

"Now there are 70% of users out there, and South Korea has a share of 40%, and now has more than 30 languages, covering 150 countries." "3G Portal Vice President Cao Ming said that the domestic market is generally the user scale is supreme, the Sky dozen ads Rob users, although the number of users is increasing, but the profit situation is actually very poor."

"This is not the case in overseas markets, where companies have to think clearly about good business models," Cao Ming says. You do it abroad, others respect you, you don't copy, you look for another space, and investors don't invest in a business that relies on plagiarism. "You have to innovate and lead the development of this product overseas." ”

However, entrepreneurs do not have to be pessimistic, the domestic market has good news. APP Annie data shows that, on the one hand, China is currently the world's fastest-growing number of downloads, while the Chinese mobile internet industry is still a low concentration.

iOS application revenue distribution, China's top 100 applications accounted for 45% of total revenue, which means that the application of the hundred outside the market share of 55%, while in the mobile internet market more mature in Japan, 100 applications already occupy 60–70% income, in China later there are opportunities.