Domestic SMART Color TV three giants: incompatible without the future

China's first application store technology standards to enable different brand TV applications to achieve universal "smart" This new "cake", is becoming the object of television companies looting. Recently, by Tcl, Hisense, Changhong three domestic color TV companies made up of China's Intelligent Multimedia Terminal Technology Alliance (hereinafter referred to as China-Chile), in Beijing released the first application store technology standard SDK (Unified Software Development Kit), hoping to solve the application in different brands of intelligent TV compatibility problem.　　This is the first technical standard that the Alliance has introduced since its founding 3 months ago.　　Intelligent TV, domestic color TV, life-saving straw? Over the halo of 3D television, Smart TV is arguably the most powerful winner this year. At the CES exhibition at the beginning of the year, Samsung, Sony, LG and other joint-venture TV giants have launched their own smart TV, the ubiquitous "smart" is impressive. Its convenient operation, emphasizing the experience of human-machine interaction is a well-known.　　According to market research organization DisplaySearch forecast, the next two years global intelligent television sales are expected to reach 120 million units, by 2014, the North American market, the Internet intelligent TV penetration rate will reach 69%, Western Europe market reach 85%. China's smart TV market prospects are also quite optimistic. Relevant market Forecast data show that 2011, China's smart TV penetration rate will reach 5%, 2012 will reach 15%, 2015 is expected to reach 45%. "Intelligent TV is an important direction in the future development of color television industry, which accords with the need of Chinese color TV industry to accelerate transformation."　　Bing, vice president of China's Electronic Video industry association, said that Smart TV has really realized the transition from "watching TV" to "Using TV". In the face of new market opportunities, China's color TV companies are obviously not willing to take the market in their own doorstep, many domestic appliance brands have launched a new generation of intelligent 3D TV. The first half of this year, domestic color TV mainstream manufacturers have launched Smart TV, almost all with the Android operating system as the main. For a long time to "price war" share a cup of domestic color TV, in the new area of smart television, it seems, and joint-venture color TV stand on the same starting line.　　Smart TV, has become a domestic color TV can see the life-saving straw. Unified standards, hope to solve the dilemma but the domestic color TV companies launched the Android Smart TV, have been deeply customized and developed, the application is not universal, to bring inconvenience to consumers, but also increased the cost of software development. The application store Technical standard SDK, means that Tcl, Changhong, Hisense Three enterprises Intelligent Terminal Remote control will be universal, and these 3 companies accounted for the domestic smart TV market more than 50% of the share.　　For application developers, as long as a program is developed, it can be compatible with most terminals. At the new launch of Hisense Two this week, Hisense launched the world's first personal smart TV, a "mobile TV" with its tablet and TV capabilities, as well as a remote control for Hisense TV. Same testConsidering the compatibility issue, Hisense also added a "smart companion" to the "remote Control", which can "talk" with other brands of color TV. But the existing compatibility dilemma, not the three Jieyi Alliance, the introduction of a technical standard can be resolved. At present, in addition to Tcl, Changhong, Hisense Choice of alliances, most television manufacturers have chosen to each other. Haier and Skyworth use the Android operating system, while Konka uses the self-developed OMI. Prior to this, Hisense Independent development of the hitv-0s operating system, Hisense Group vice president Stephen Green, said that the future Hisense will be all unified production based on the unified operating platform of intelligence terminals.　　And, the future of Changhong, TCL, Hisense TV set factory will appear in the symbol of the AU, such products will be in the national day before and after the mass listing. The industry doubts that the significance of the campaign is greater than the practical significance although the three leading China-Chile Alliance said the open attitude to welcome more color TV manufacturers free to join, but the Chengdu newspaper reporter from several large color TV companies understand that the home is not buying it. "At present, most of the smart TV is based on the Android system development, we already have a common development platform, although the version is different, but the system itself is not very different, to a large extent can be compatible, on this basis to establish a unified technical standards of little significance."　　"said the head of a household appliance manufacturer. In Peng Xiandong, an analyst at the Sino-Hong-kang electric power, the three-party alliance is more meaningful than it really is. "The appliance industry has made alliances in a number of areas before, but most have been fruitless." The three-party technical standard is not strong, it will be to a certain extent to facilitate the development of third-party developers, but more importantly in the future product sales to form a competitive advantage. Lu Xianbo, Deputy Secretary-General of the Electronics Association, wrote in his microblog: "The cooperation of Chinese color TV enterprises, as long as more than two enterprises and above cooperation, so far have failed." Chengdu Business newspaper reporter Lin