"Double horse" fights

This news (reporter Xue) Alibaba chairman Ma Yun and Tencent Chairman Horse is a recent brawl. After the micro-envelope kill link, the mobile phone Taobao yesterday to reporters confirmed that the micro-letter was also screened in Friday, the reason is that user security is threatened. Reporter Test found that the phone Taobao has been closed from the micro-letter jump to Taobao goods and shop channels, from the micro-letter Taobao merchandise and store links click into, will jump to the mobile phone Taobao download installation page. Taobao's move makes a lot of reliance on micro-credit promotion Taobao store complain.

For why to close the micro-channel, Taobao gave the reason is: "Micro-letter is not safe, we shielded." "Mobile Taobao said:" A large number of users reflect, through the micro-credit circle or marketing number sent to the link click into the fake Taobao shop, fall into the money two empty traps, some users also mistakenly into the fishing links, payment account number and password were taken, the bank card funds stolen empty, threatening the consumer's personal privacy and security. ”

The company also said that the recent rapid growth in the number of micro-credit households, many businesses to the micro-letter as a new marketing channel, but the micro-credit account of the low threshold certification system-just a QQ number or mobile phone number can be opened in the micro-letter, not only to use the micro-credit fraud cases occur repeatedly, but also let the criminals grasp the user's privacy information.

Subsequently, the micro-letter team also opposed to, said "Taobao fake into not, micro-trust business users very reassuring." Micro-letter team, said Taobao initiative to break out of the false shop into the micro-letter channel, it is really to give him a praise. Unfortunately, normal links and user sharing cannot be shared in a micro-letter.

Behind: Ali had to defend the micro-letter

Although the two giants on the surface are known as "for the sake of user security", but the industry generally believe that the ban is actually "turf dispute." Alibaba in particular, in the face of micro-letter aggressive offensive, these actions are the last resort to take defensive measures. "Once the micro-credit payment system is in place, the threat to Taobao will be huge," said one electric trader. If Taobao does not take certain measures, can only watch the loss of users. ”

Ali's contacts, mobile Taobao, Alipay Wallet is believed to be Alibaba to move or micro-letter offensive three swords. Ali also created a kind of micro-letter products "dealings". At the same time, the mobile phone Taobao public account platform "micro Amoy" to non-Taobao businesses and individuals officially open, pay Treasure Wallet public account is also open to the outside world free.