Download site VERYCD Flow 50%: Turn to sell online games help

Every reporter Cao Yuanyuan from Shanghai has been relying on free sharing of movies, music, games, software and other types of resources in China to absorb a lot of traffic in Chinese netizens Peer-to-peer website--VERYCD, in the vigorous copyright of the process gradually fade out of people's vision. Earlier this year, the nationally renowned download-sharing site stopped providing internet users with many years of downloading music and film resources.　　This event became an important watershed for downloading and sharing the site, and the VERYCD model faced severe challenges under the trend of intellectual property protection. Now, the low-key VERYCD operating company Shanghai Occult Technology Co., Ltd. (hereinafter referred to as Shanghai Occult) by virtue of the Huang Yimeng (VERYCD founder) Gambling in the game market to put on the three web game, gradually will lose popularity again gathered.　　VERYCD's founding team then took to the hot gaming market and tried to merge the two businesses into a new corporate form.　　Once popular share download site, had to find a new way to survive as soon as possible.　　Website Traffic Slide 50% January 22, 2011 evening, VERYCD founder Huang Yimeng made a difficult decision, the decision also marked the extinction of similar domestic websites.　　The content of the Web site was adjusted on a large scale, and VERYCD stopped downloading music and film resources that had been in operation for many years. "This is to conform to the legitimate trend." "When it comes to this, Huang Yimeng seems quite calm," we have not rejected this situation, but I think the trend is correct. "VERYCD from the inception of 2003, the open source of emule into China."　　From then on, every day there are countless Internet users through verycd sharing of movies, music, games, software, including various types of resources, for a considerable part of the domestic netizens, VERYCD is a synonym for free download. But also because of this, a variety of pirated resources have started to VERYCD as their own channels of communication.　　From 2008 onwards, the domestic Internet enterprises to piracy operations vigorous development, the most serious when a website has been accused of internet piracy in court.　　Although the trend is to adapt to the development of the industry, but the site overnight changes, so many VERYCD old users can not accept, have evacuated VERYCD, the site's traffic has been greatly affected. "Our current user traffic is close to 50% compared to the peak of VERYCD," he said.　　Huang Yimeng very reluctantly to say this number. People close to the company said the main profit model previously VERYCD was advertising, especially game ads.　　But if the flow is affected, advertising will naturally be affected.　　Huang Yimeng admits that although VERYCD previously said not to make a lot of money, but can finally let the company normal operation, and a small surplus, plus over the years some accumulation, the survival of the site is not a problem. Online games Help and save a batch of portal classes many years agoLike, online games "cash flow" at this time again played a share download Web site lifeline.　　In fact, as early as VERYCD before the revision, VERYCD a large number of browsing volume so that many web game manufacturers choose and its cooperation in order to be able to obtain a rapid promotion of the game platform, has a good cooperation experience.　　VERYCD began making web games in 2010, when the first product was tested in July, and the operation of charges began in August, with Huang Yimeng words, this series of actions "very urgent".　　Huang Yimeng said that the reason for such a hurry online game project, on the one hand, in order to alleviate the current VERYCD pressure; On the other hand, fast online can quickly grasp the changes in player needs, game products can be more successful. "The initial operation of the effect is not ideal, an old-timer in the industry for this game is not optimistic." "Huang Yimeng in talking about this matter is still lingering fear," in addition to the online game, we have another online games in the production process. So in the case of cash flow is not particularly abundant, including funds and other aspects of pressure are pouring in. "More let Huang one Meng unexpectedly is," Heaven and earth Hero "just the first two months of operation effect is not obvious.　　Including Huang Yimeng, the creative team is very painful, especially 2010 10, November, because the game online is not ideal reason, the company account of almost no surplus of spare money, Huang Yimeng credit card also because to pay the promotional costs of game advertising is maxed out. After two months of charge operation, the game began to pick up, the company accounted for a lot of real money, and began to generate tens of millions of income. According to Huang Yimeng revealed that October 2011, the company's game created revenue reached 120 million yuan, and the beginning of this figure is only 20 million ~3000 million.　　Online gaming business becomes the life-saving straw that shares the download site. Prior to this, the team once made attempts in other related fields such as network disk, set-top box and so on.　　But this site's transformational path tells more to share the download site, with the fastest cash-return feature of the game, is still one of the best options at the critical moment-provided the site has enough traffic and users. Video game business and share download mode is not a natural combination of points.　　On the contrary, an industry analyst, from home and abroad to share the experience of the transformation of the download site, online video may become the destination of the final choice of the site.　　According to sources, VERYCD in October to obtain audio-visual permits.　　Prior to this, VERYCD held three licences, such as a network culture license, a value-added telecommunications business license and a radio and television production operation permit. Access to the "Information Network Audio-visual program license" (referred to as audio-visual card) is the basic condition is "with the size of the business and meet the national requirements of Audio-visual program resources"-that is, copyrighted content, as well as "a sound program content review system, broadcast management system" and "haveLine program Monitoring Program ". But the license to share the download site into the video is only a condition.　　As we all know, in the video burn money pattern, without large-scale financing only rely on its own advertising business, most of the Web site can not pay the rising costs of copyright. In this respect, Huang Yimeng also appear cautious and hesitant, the next VERYCD is to the video sharing class Web site or another development?　　This is a problem. The risk is that at present the domestic video website has not appeared the profit condition good company.　　And most of the share download site from the development of the bottleneck eased over, even if the audio-visual license, if blindly expand the scale, it is likely to quickly burn cash, and into a state of hesitation again. VERYCD the current path of choice is "bootstrap". The so-called "guide", is through the link, the user to have a genuine copyright video site, such as Sohu Video, or Tudou (Weibo), and so on, VERYCD can get import traffic costs-that is, the video site in the video to make money, VERYCD can also share a part of the profits.