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Promotion, has always been a big problem for each site, no matter how large the site, all want to continue to climb the site traffic. The promotion is divided into two-station strategy, money spending, continuous advertising, expand visibility, access to traffic; no money on the silent flower of manpower, through clever way, the four to dial a ton.
Today talk about how to pass the manpower of the four, in fact, the promotion of a few ways, we all know how to do it, how clever to implement, is the real big problem. A lot of talk on the internet, but are no pain, no itch, today I use concrete examples, to tell you how to use Baidu and Sina Weibo two platforms to intercept traffic. Note: Please analyze and summarize the application, after all, each site is not the same, the content is different, the way to operate flexible changes.
One, Baidu Bar, Baidu know
These two platform many stationmaster or promotion personnel all use rotten? Do garbage flow, Baidu Bar is very easy, but do you find that the user from the bar to jump out of the rate of more than 90%, per capita browsing volume does not exceed 2? These can be said to be garbage flow, the site does not have much effect, but only good data. Let's talk about how to use Baidu Bar and know to do accurate conversion.
Baidu Post Bar
In fact, there are different groups of users, if the closed is to do the title party, garbage content spoofing Click, then of course, the garbage flow, the following will be said how to accurately promote, filter out the garbage flow, to ensure that the promotion of the quality of the users are relatively high. Take a shopping navigation site as an example, the site will collect a lot of 9.9 yuan a day from Taobao product content, and then aggregated to a page, the page as the promotion of landing page. Next is the title of the post to write, the title points: 1, to attract online shopping crowd Click, 2, the title of the expression of the first filter out some users. For example, this post takes the title of "about a piece of money when ten dollars spent, please students/pots friends carefully read Oh". Note that the paste is mainly pushed by the 9.9-dollar parcel of the landing link, click to see the post, of course, this 9.9-dollar package of goods will also be very interested. Post content, said that a user because of the title and opened the post, next browsing is the content, the core content of this post is so organized, along the meaning of the title to expand the description, of course, to be very attractive, guide users to successfully click the promotion page of the landing link, and finally, finished (post content here will not post out , suspicion of advertising). After monitoring, from the Baidu bar over the user per capita view of more than 5, this shows what? The description of the spread over the quality of traffic is relatively high, such a flow can be a large number of to obtain. A post to maintain a good average day to get 50-100ip, Baidu has so many bar, one day to maintain dozens of posts or more, traffic on the stable over.
Last reminder: 1, Baidu many posts posted with connections are not sent, some of the hair after Baidu will directly eat or be deleted by the owner, so the title of the post and content of relevance is very important, and advertising can not do too hard, this need to promote the staff before posting to see the version of the rules and how others operate this post. 2, General post content preferably has more than 200 words, or a lot of bar paste will be deleted, another floor of the Niang will eat the most, so it is best to send to the second floor, after posting or the post to the top, so that the post will not sink, so need to register a number of Baidu account first.
Summary: Each site will have its own bright spots, using their own bright spot advantages, appropriate amplification, and then to attract attention, Baidu bar the flow of a huge, and what type of user groups have, can be based on the type of Web site brush selection of users, access to the cost of traffic is lower, should be well exploited.
Baidu knows
This simple talk about, is still in the experiment, the difficulty is big. Premise: When searching for a keyword, your site is ranked first, or it doesn't make much sense. Have you ever paid attention to the Baidu Cloud list, those real-time search hot key words? We can borrow power, use hot keyword to do questions, and then quickly use another account to answer, set as the answer, the goal is to guide users to search for specific keywords, from the site. This situation is to ask the content and the goal is very good, the answer is the same, Baidu review is very strict, the problem and the answer does not meet will be Baidu deleted, so difficult. But the use of hot topics, and then guide users to search for specific keywords, access to the traffic is also huge.
Summary: This way can be based on the site's location and content, to find the relevance of the hot spot search word operation, once the problem in Baidu know to retain, in a long period of time Baidu will continue to flow to the site.
Second, Sina Weibo
At present, micro-BO marketing has flooded to no longer overflow, attract attention, attract fans, often engage in award-winning activities can, this is very simple. But how to effectively convert fans to Web site users, I think this is the most headaches for everyone? Open the official microblogging, fans come, but can not turn fans into the site users, this is most of the site is facing the more embarrassing problems. Next talk about how to maximize the fans into our website users, to achieve micro-BO marketing purposes.
From the current micro-blogging platform, the fastest way to get fans is to hold a prize-winning activities, do not need to spend too much cost, a period of hundreds of dollars to get the phone bill, there will be thousands of people involved, cut down almost a dime to get a fan, the cost is relatively low. Well, the user is focused on the official microblog, and the next step is to convert to the site, the author through practice, starting from the following aspects: 1, the activities of the forwarding content, in this paragraph of the text to be obvious prompts fans to click on your target site; 2, the content of micro-blog posted during the event, remember, during the activities of the new fans more, Most of them are new, so the content of this period must be targeted, there are obvious prompts to connect, to guide the user clicks; 3. Interaction with fans, when fans forward share activities, timely to each fan to make comments, one can enhance the fans of the company's impression, remember us, and then comment on the content also to be weighed, Maximum Guide to the user click on the link we left behind. To achieve these three points, to maximize the increase in the conversion rate of fans, although a little hard.
Written in the end, each promotion has his advantages and shortcomings of the place, we can only optimize the operation of the skills in the process to maximize the advantages of amplification, reduce the disadvantage, do more than twice.
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