Du Guo: Pad high-speed growth era end e 6 research and development 400 million

January 10 News, E person e This CEO Du Guo Ying in T9 new product press conference after the acceptance of the "Communication Life" (micro-letter: maoqiying2008) interview, and the ipad, E-people adhere to their own positioning, do not seek scale, but for profit, continuing high research and development investment. Over the past six years, E-person e-research team from the beginning of the start-up dozens of people to today's more than 200 people, research and development investment more than 400 million.

Du Guo Ying revealed that the mobile internet era "small and beautiful" more outlets, for example, E-man E will not be good at doing mobile applications with the Internet industry chain enterprises, for example, many enterprises through the application of the mall to control the mobile Internet access, through traffic, application distribution to obtain revenue, increase user stickiness. E person E This choice open application platform (the author in just released T9 see for Tencent application Treasure).

Du Guo Ying Analysis that, because the mobile phone size is constantly not magnified, pad in the consumption of the first high-speed growth of the era has ended, replaced by the rapid rise of industry application market, "The industry application market spring has arrived."

Du Guo also shared the following views:

1, March 28, 2010, the first generation of ipad products, when all the media fast in the focus on the ipad, E-e Ben is no longer, everyone insists that E E is also a brand, E-person E This reference is the ipad. "We're talking about the ipad shining inside and shooting too many people."

2. So far, the iphone market share is still less than the ipad, and the price strategy has a great relationship. If you use the ipad pricing strategy, today's millet, the charm may not be the case, if using the kind of hardware costs, gross margin, the iphone only 2000-yuan retail price;

3, the ipad or the iphone, the initial listing in China's special market, a large number of Shanzhai rapid follow-up. From the first day of the ipad listing, E-people have repeatedly asked us to learn, can not be copied, can not imitate, "abandon its shape, learn its God." We have always designed the "Ben", has never been "Pad";

4, e person E to adhere to their own positioning, do not aspire to scale, but to make high-quality products, to pursue a higher margin, sustained relatively high research and development input, E-person e This research and development team from the start dozens of people to today 200 people, six years down research and development investment more than 400 million;

5, mobile phone size in the process of constantly not magnifying, the most affected is the Pad,pad market in the consumer sector high-speed growth era has ended. Then people see the decline of mainstream manufacturers, see the collapse of Shanzhai manufacturers.

6, from the second half of 2014 beginning e person e a mobile phone line, a flat line. Mobile phone main security, flat flagship business. The two "get through" in 2015 years and each category has security and business attributes that will push smart hardware over the next quarter.