E-commerce: helping farmers become entrepreneurs at home

Chen

This is a tunnel connecting the mountains between Henan Province and Shanxi province, and for a long time, the tunnel is the entrance to the mountain outside the mountains. The end of the tunnel is Henan Xinxiang, a typical modern Chinese city with 5 million people, and the other side of the tunnel is Shanxi Jincheng Guan ye Ping village, a few 100 families, and are poor farmers, generation by their own wheat, corn for a living village. The young people left the village, went out to look for work and a better future, there is no cell phone signal coverage, plumbing facilities, the internet is just what locals have heard.

Although there is no computer, cell phone signal towers and optical fiber, E-commerce has infiltrated the guan Ye Ping village. A few years ago, there are entrepreneurs in Henan opened a shop on Taobao, sales from Guan ye Ping village farmers in the hands of the acquisition of wild herbs and natural silver qiao. Yin Qiao is one of the 50 basic medicinal herbs in TCM. In order to supplement the meager farming income, the villagers in Kwan Ping village have long been looking around the village for some wild plants that can be used as herbs, to sell them to the mountain hospital and subsidize the family. But the needs of the surrounding hospitals are very limited, and the prices of middlemen are woefully low, and their efforts in the collection process are far from being proportional. If the collection is too much to sell, they can only watch the medicinal herbs rot away.

With the opening of the online medicine shop, the situation began to improve. Overnight, Chinese millions of online shoppers have become potential buyers of these herbs and wild foods. With the growing number of online stores and the increase in demand, the original backlog of medicinal herbs and wild plants began to demand, many of the sought-after commodity prices more than doubled. The increase in the price of agricultural products has brought more income to the villagers in Guan Ping village.

Wang Xiangdong, a professor at the Information Research Center at the Chinese Academy of Social Sciences, says E-commerce is likely to allow farmers to do what they once could not do, and E-commerce allows them to become entrepreneurs at home, allowing them to directly communicate with tens of thousands of buyers, equal bargaining, and allow them to price their own goods, Make their own voices in the trade.

From the Western Jin Dynasty chengguan ye Ping village is not difficult to find, the Internet can change the status of peasant life, E-commerce can flatten the supply chain, eliminate the middleman link, so that farmers enjoy more modern business advantages, so that farmers can directly participate in the market, in the face of the vast number of consumers, according to market demand for their own crop pricing, Enjoy higher profit margins and break the monopoly behavior of traditional agricultural wholesalers and distributors. (Excerpts from the "Science and Technology daily")