E-commerce stranded in a first-tier city, hundred million shopping to be called the next tens of billions of electricity dealers

"Sadie Network News"

Status quo: E-commerce stranded in a first-tier city

In recent years, China has become a large-scale and has great potential for the development of the online market, attracting many e-commerce enterprises "beaches." With the support of the capital market, the family began to be vigorous horse race enclosure. In the early 2012, the number of Chinese Internet users is expected to reach 600 million, businesses in order to more than a piece of internet user's cake, put hundreds of millions of ads, take the cost of price, the development of tens of thousands of people of the scale. Fast-speeding electric dealers are pleasing the Internet users who have long been trained to be price hunters. In the electronic commerce of the Red Sea in the first-tier cities, most of the electric business struggle. From the four quarter of 2012 onwards, the electrical business of the winter attack, the market to rational, a real revolution, from the concept of speculation to real pragmatic business began to change.

The next 5 years: at least 50 tens of billions of electricity dealers

Winter does not mean death, this is the watershed of the fittest. Hundred million shopping CEO Hanji proudly said: To become China's next tens of billions of electric power is not difficult. Difficult and not difficult to see the industry trend and segment market share.

From the global electric business market space, 2010 global online shopping transactions of 572.5 billion U.S. dollars, an increase of 19.4%; in 2010, in the global overall network shopping transaction scale, Europe (34%), the United States (29%) and Asia (27%) accounted for the sum of 90%, showing pillars pattern. China occupies One-seventh. Currently, about 480 million of Chinese netizens, E-commerce users accounted for about 20%. In troubled times, electronic commerce still has a bright prospect.

The reason for the tens of billions of electricity dealers 1: Precision cultivation of two or three-line cities

Look again billion hundred shopping development strategy. In the business happy enclosure, bold, billion chose a calm development, intensive cultivation of the road. There are two key words on the road sign: two or three-line city and credit card users. Billion will tentacles keen to reach a promising virgin land.

Cities such as Beijing, Shanghai, Shenzhen and Guangzhou are now concentrating about 30% of China's rich, but by 2015 75% of the rich will live in two or three-line cities and some non-coastal cities, according to a survey by McKinsey, a consultancy. Electric business enterprises are also in the user conversion rate headache, billion has been looking at the two or three-line city E-commerce Blue Sea, those after the awareness of the non-Internet close user growth, will be a magical and very potential market spread.

Reasons to become tens of billions of electricity dealers 2: Credit card payment mode is promising

According to the report, 2010 European Electronic Payment methods mainly by credit card, debit card, prepaid, cheque, cod, etc. mainly. Among them, credit card users accounted for 82% of the largest share.

billion shopping focus on credit card installment shopping four years, with more than 100 million credit card holders to maintain effective contact, supplemented by accurate database marketing, they have a startling discovery: to Zhejiang, Shanxi, Inner Mongolia, the main two or three-line city credit card users have no less than the consumer power in the first-tier cities.

Credit card payment trends and the powerful purchasing power of the two or three-line city gave billion firm confidence. Operating a good non-internet users, is also the first step into the market billion hundred shopping advantages.

Doing the right thing is far more important than doing things right. It is the market vacancy of the credit card consumers in the two or three-line city, the meticulous development of the market by the professional team, in-depth users, so that billion keep the turnover and profit of the double 100% growth. Opportunity only to prepare people, billion have been ready, solid development, determined in five years to become a sales of more than tens of billions of enterprises.

(Edit: CSJ)