E-commerce: The new engine of China's economic development (scholar-learning)

In recent years, the rapid development of e-commerce in China, the impact on economic and social life is increasing, is becoming the new engine of China's economic development. The use of this new engine is of great significance for starting consumption, expanding domestic demand and transforming the mode of economic development.

Network sales gradually scale. China's online shopping quickly from the decentralized purchase stage into the large-scale purchase stage. Even in the face of the impact of the international financial crisis, China's E-commerce 2007 to 2010, the growth rate of more than 30%, the 2011 transaction size of nearly 6 trillion yuan, network shopping accounted for the proportion of total social retail sales exceeded 4%. In 2012, China's online shopping market growth rate of more than 40%, the market transaction size than Japan, and is likely to overtake the United States in the next few years, become the world's largest online trading market.

Internet consumption is becoming more and more mainstream. Network consumption can be divided into four types: the first class to students, the courage to try, is the first batch of "eat crabs" people, the purchase of merchandise to game point card, telecom recharge cards, electronic products and books mainly. The second category is low-income consumers, the price is more sensitive, the purchase of goods gradually upgraded to high-grade cosmetics, personalized clothing, household appliances and so on. The third category is white-collar, the pursuit of new fashion, bear the risk of strong, online shopping often listen to "opinion leader" suggestions. The fourth category is "social elite", from behind, with a larger purchase potential, strong sense of autonomy. At present, China's network consumer population is from the first category, the second category mainly to the third category, the fourth class as the main transition.

The business model starts to rise. At present, China's e-commerce can be divided into business-to-business, Business-to-consumer, C2B and consumer-to-consumer four kinds of models, different models have a trend of ascension. Take the business-to-business model for example. There are many business-to-business E-commerce websites in China, which have the same business model and the core competitiveness is not strong, but the current business model has appeared the promotion trend. For example, the Dunhuang network, claiming to be "the second generation of business-to-business E-commerce pioneers," to assist our vast number of small and medium-sized suppliers to foreign buyers direct supply. It surpasses the traditional information Platform service mode, provides the perfect on-line transaction environment and the supporting supply chain service, not only helps our country manufacture the commodity to establish the new on-line international trade channel, but also enhances our country commodity bargaining power.

Business category continues to expand. At present, China's online shopping is not limited to 3C products, books and other standardized categories, and extended to clothing shoes and hats, cosmetics, food, household appliances, Home department stores, sports supplies, jewelry accessories, maternal and child products, online retail and offline retail differences are shrinking, and even many family life services, government services can be purchased online.

are more and more valued by traditional enterprises. Traditional retail enterprises have set up a network platform to strive for network shopping customers. Especially since 2008, with the development of online shopping, consumer groups are increasing, many retail enterprises have increased the investment in online sales.

The positive role is more prominent. In the past 10 years, China's e-commerce market has grown steadily and steadily, the proportion of e-commerce turnover in total consumption has grown from almost zero to a breakthrough of 4%, becoming a major channel for China to expand consumption. At the same time, e-commerce has promoted the change and development of related industries, such as network payment, courier, etc. The vigorous development of electronic commerce has also expanded social employment.

However, we should also see that there are many problems in the field of electronic commerce in China, some of which are common problems of traditional commerce, such as fake and shoddy, lack of good faith, and some new problems derived from the characteristics of E-commerce transactions, such as network security, gateway certification. The two types of problems need to be treated differently and solved. Government departments should strengthen supervision and legal construction, safeguard the market environment of fair trade, prevent network fraud, and promote the orderly development of e-commerce; At the same time, adapt to the development of E-commerce, change the administrative ideas and ways, the situation, to support the expansion of E-commerce industry, especially to promote the development of E-commerce services, To promote economic restructuring and the transformation of the mode of economic development.